Connected TV rich media solution enhances ad product suite to accommodate advertiser demand for advanced functionality shown at CES
LAS VEGAS – BrightLine, the leading rich media solution for connected TV, launched three innovative new enhancements to its ‘UXTV™’ connected TV ad products. In addition to making Connected TV media more valuable by adding a measurable engagement layer, BrightLine’s clients can now include new enhancements which allow for geographically customized/addressable content, integration with leading social platforms, and multi-screen shopping capabilities.
BrightLine’s UXTV ads for Connected TV already see click rates averaging 2.5%, with engagement durations of 2 minutes. These new enhancements allow for greater customization and alignment with observed advertiser demand for improved TV rich media ad units, bringing features ubiquitous with web/mobile rich media advertising to Connected TV. Enhancement details include:
- GeoSync CTV: Connected TV creative which automatically recognizes viewers’ locations and customizes the ad accordingly with regionalized pricing, store locators, local deals, and even dynamic content based on current local weather and other addressable messaging.
- SocialStream CTV: Allows CTV audiences to view real-time dialogue from brands’ social channels, including Facebook, Twitter, and Instagram, keeping their TV rich media ads dynamic and relevant.
- ShopList CTV: Viewers can continue their TV ad engagement via mobile by saving onscreen branded looks, recipes, and shopping lists directly to their phone from the TV ad experience.
The above feature enhancements can be used via UXTV’s in-stream overlays, and/or after clicking and engaging with ads, giving viewers the optimal ad experience tailored to their viewing behavior, and is supported across all leading Connected TV platforms.
BrightLine showcased their full UXTV suite, including these new enhancements in action at CES in Las Vegas, at their booth at C-Space at The Aria.
About BrightLine
BrightLine is the lead innovator and global provider of rich media solutions on TV. BrightLine’s universal design and execution framework is fueled by data-driven experiences proven to increase consumer engagement, brand recall and sales. The Company works across the entire TV ecosystem including agencies, networks, digital publishers and the largest global advertisers within the TV environment by bringing one of the key competitive advantages of the Internet to TV advertising – cross screen “rich media for TV” ad products to over 90 million households. Through BrightLine’s suite of UXTV™ ad products, the company transforms passive 30-second commercials into dynamic, superior video for rich viewer-driven brand interactions. BrightLine’s proprietary IQ™ software suite aggregates consumer behavior trends and historical results to inform the design implementation of integrated advertising experiences. BrightLine’s platform agnostic solutions launch across all connected and legacy television platforms, including cable and satellite, telco companies, connected devices and smart TVs. Learn more about how BrightLine is revolutionizing advertising at www.brightline.tv or follow them on Twitter @BrightLine_TV
