Jake Piasecki Joins as CRO of Media Solutions; Chris Kiriakatis Joins Agency Development Team
NEW YORK – Tremor Video, Inc. (NYSE:TRMR), an advertising technology company elevating brand performance across all screens for the world’s leading brands and publishers, announced it has hired two TV veterans for key roles within its global sales team. Jake Piasecki has joined as Chief Revenue Officer of Media Solutions, reporting to President of Global Sales and Marketing, Lauren Wiener. Additionally, Chris Kiriakatis has joined as Director of Agency Development led by Vice President Jay Baum who also reports to Wiener. Both new hires will be based in New York.
“At Tremor Video we’re laser focused on creating a leadership team that not only understands video advertising, but has extensive experience and deep relationships in the television industry as well”
The hirings come after the recent additions of two other TV industry veterans: Manish Jha, Tremor Video’s President, Supply Platform who was General Manager, Mobile for the NFL where he was responsible for translating the NFL TV experience to mobile and who spent 15 years at ESPN, and Jay Baum, who was Director of National Video Buying at Deutsch where he oversaw all video spending vs. TV.
“At Tremor Video we’re laser focused on creating a leadership team that not only understands video advertising, but has extensive experience and deep relationships in the television industry as well,” said Wiener. “Jake and Chris have the exact expertise we’re looking for and these two roles will be key as Tremor Video bridges the gap between TV and video to drive brand performance for marketers and their agencies in an all-screen world.”
Piasecki comes to Tremor Video with nearly two decades of experience in TV advertising. As CRO he will be responsible for Tremor Video’s media solutions revenue, sales strategy, sales development and training and productivity, with particular emphasis on aligning revenue opportunities and sales efforts with client, industry and market developments.
Piasecki joins Tremor Video after spending over 15 years in leadership roles within Viacom’s sales organization. Prior to this role, he served as Senior Vice President Sales and Marketing within Viacom’s Nickelodeon Group since March 2014. He previously served as Vice President Sales and Marketing at Nickelodeon, in addition to a number of key roles within MTV Networks’ sales organization. He began his career at BBDO.
As part of the agency development team, Kiriakatis will be responsible for developing consultative relationships with major agencies to help them navigate the ever changing TV and video landscape for their brand marketing clients.
Kiriakatis brings a wealth of experience across television and digital, specifically helping marketers better understand the importance of cross-device and programmatic planning. He comes to Tremor Video from Sony Pictures Television where he most recently served as Senior Vice President of Digital Ad Sales, overseeing national ad sales, pricing, and planning for SPT digital properties including PlayStation Network, Crackle, Dr. Oz.com, QueenLatifah.com and FEARnet.com. Prior to joining SPT in 2007 as Director of Television Ad Sales, he held roles at MUSIC CHOICE Video on Demand and A+E Television Networks.
Forward-Looking Statements
This press release contains forward-looking statements that involve risks, uncertainties, assumptions and other factors that could cause actual results and the timing of certain events to differ materially from those set forth in or implied by such forward-looking statements. All statements other than statements of historical fact are forward-looking statements, including, but not limited to, any statements concerning anticipated benefits related to additions or changes in personnel, or the growth or adoption of Tremor Video’s solutions. Important factors that could cause actual results to differ materially include: the ability to successfully integrate and retain personnel, and the effectiveness of personnel; development of new solutions and technologies or enhancements to existing solutions and technologies; market acceptance of Tremor Video’s solutions; global economic conditions; growth of the online video advertising market; as well as other factors detailed from time to time in the reports Tremor Video files with the Securities and Exchange Commission. Forward-looking statements are not guarantees of future performance or events and investors are cautioned not to place undue reliance on any forward-looking statement. Furthermore, forward-looking statements speak only as of the date on which they are made, and, except as required by law, Tremor Video disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.
About Tremor Video, Inc.
Tremor Video (NYSE:TRMR) is transforming the video advertising experience across all screens for the world’s leading brands. Our proprietary technology, VideoHub®, offers advertisers and publishers a complete programmatic solution to reach and engage consumers while providing new insights into what drives the success of brand advertising performance across multiple devices. Tremor Video is based in New York with offices throughout the US and across the globe. For more information, visit tremorvideo.com and find Tremor Video on Twitter, Facebook and LinkedIn.
