Houston firm celebrates recognition from advertising community and validation for campaign to brand its city
HOUSTON – Houston-based MMI Agency enjoyed a historic night at the 53rd annual American Advertising Awards (formerly the “Addy Awards”) on Thursday, Feb. 19. The agency had 33 separate entries recognized for accolades by the Houston chapter of the American Advertising Federation (AAF-H) and was honored with 12 Gold Addys, the highest level of recognition given, a record for MMI Agency.
“We were able to work on so many remarkable branding projects for clients this year, and it resulted in a record number of entries for MMI Agency in the Addy Awards”
Fully 13 of MMI Agency’s 2015 Gold and Silver awards reflected the agency’s work on the Greater Houston Partnership’s (GHP) “City With No Limits” campaign, which was launched in 2014 to highlight the vibrancy of the Houston region and its position as a great place to live and work. The comprehensive talent attraction and image campaign features elements in digital, television, radio and print, and 16 different campaign pieces were recognized by the AAF-H. One of the winning entries was the City With No Limits logo, noteworthy for the feature allowing it to be customized with virtually limitless designs. The City With No Limits video has garnered more than 160,000 views in less than nine months and is available to view on TheCityWithNoLimits.com.
“We were able to work on so many remarkable branding projects for clients this year, and it resulted in a record number of entries for MMI Agency in the Addy Awards,” said Cindy Marion, MMI Agency president and CEO. “It’s been particularly gratifying to see the response to the GHP campaign, because the very goal of the campaign is to attract and get the attention of people outside of Houston. That these AAF judges from all across the U.S. voted for it to win 10 Gold awards shows that it’s really resonating.”
MMI also won awards for its work with Gaido’s, ēT, Perry’s Steakhouse, The Shops, and Dentistry for Children. A full list can be seen on the MMI blog.
About MMI Agency
MMI Agency (MMI) is a fully-integrated Houston advertising and communications agency that delivers unquestionable value through branding; creative; reach (traditional media, digital media and grass roots efforts), research & results; digital; public relations and social media. MMI believes the best marketing techniques include a detailed and cost-efficient strategic plan designed to communicate each client’s unique selling proposition to target audiences. It is this approach that produces “mpressive” results and “mpowers” brands across MMI’s diverse client base. For more: www.mmiagency.com.
