CPXi Division Selects Leading Call Intelligence Company, Invoca, as Attribution Platform
NEW YORK, NY – CCDR Media, the cross-channel direct response division of digital media holding company, CPXi, announced today the official launch of its Click-to-Call business. This announcement follows an extremely successful beta, during which the division saw adoption increase by 257 percent month-over-month. CCDR Media attributes much of its early success to the selection of leading call intelligence company, Invoca, as its exclusive post-click mobile attribution platform. Invoca’s platform allows CCDR Media to collect and process the post-click data necessary in the optimization of online click-to-call campaigns — a fast-growing weapon in the digital direct response realm.
The U.S. will soon surpass 200 million smartphone users, or nearly 65 percent of the country’s total population, according to eMarketer. Millions of consumers each day are making inbound calls to businesses to find information about products and services simply by tapping a link after conducting a search on their smartphones. With mobile search, alone, driving 73 billion calls to businesses by 2018, according to BIA Kelsey, and 66 percent of SMBs reporting that phone calls the most valuable form of incoming leads, the opportunity is considerable.
“While Click-to-Call is not new to the digital landscape, the fact is that until recently the use and adoption of it has lagged largely because the reporting and technology had not yet caught up with the need for measuring performance beyond the click,” said CCDR Media VP of Sales, Jonathan Rykman. “A platform like Invoca provides that kind of post-click data and analytics in real-time, which has allowed us to greatly expand our knowledge and optimization capabilities in this flourishing direct response channel. Having this information is vital to the success of any campaign, not only for the ability to scale to large volume, but more importantly being able to generate the highest level of quality for our clients.”
“From attribution to intent, our platform helps marketers gain complete transparency into their customers’ journey across digital, mobile, and offline touch points so they can optimize their marketing spend,” said Drew Thorne-Thomsen, SVP Business Development of Invoca. “We love working with companies that understand the role that click-to-call can play in the digital DR mix, path to purchase, and customer journey, CPXi and CCDR Media clearly get it and are positioned for success.”
President of CPXi, Jeff Hirsch, explained, “We see a real opportunity in the future of direct response campaigns that originate online but are designed to generate and measure offline actions. Marketers that are not leveraging click-to-call advertising to drive inbound calls are missing out on high value leads. CCDR Media now helps advertisers integrate valuable click-to-call campaigns into their direct response mix, with robust reporting and analytics.”
About CCDR
CCDR Media offers cross-channel direct response digital marketing execution, focused on driving campaign performance. With more than a decade of direct response experience, CCDR understands how to deliver maximum ROI to clients. CCDR Media is division of digital media holding company CPXi.
About CPXi
CPXi is a digital media holding company, providing technology, services and processes that make digital more efficient and effective. Distinct divisions evolve in parallel with emerging digital media capabilities to meet the myriad challenges faced by marketers and content providers. These divisions operate both independently and in concert, and include: bRealTime, providing programmatic solutions for both supply and demand side partners; AdReady, delivering best-in-class programmatic creative, media technology and services for agencies and marketers; CCDR Media, offering cross-channel direct response campaign executions for performance driven marketers; Consumed Media, creating unique content opportunities for today’s evolving digital media ecosystem; Hatched.at, serving as an internal incubator to solve tomorrow’s advertising challenges. CPXi is a privately held company.
