London – Mobile adtech platform S4M (Solutions for Mobile) has announced that it will exhibit and speak at dmexco, the leading global conference for the digital economy (dmexco: 16th & 17th September: Hall 7, Stand E059 – F058).
After a recent $8 million Series A round of funding and key management hires, the company will be bringing its patent grade technology to the highly anticipated show, offering attendees the chance to see its powerful suite of advanced performance advertising tools for mobile in action for the first time including: FUSIO by S4M – an analytics tool that uses an algorithm to predict, serve, measure, optimise and deliver mobile ad campaigns in real time, and YANCO by S4M – the performance advertising platform which uses the power of artificial intelligence and predictive analytics to identify potential customers in real time, and to deliver a transparent and guaranteed ROI on the KPI+1 basis.
“The theme for the 2015 edition of dmexco is “Bridging Worlds”, comments Christophe Collet, Founding Director, S4M. “This topic fully addresses our industry’s challenges as we build bridges between agencies, advertisers and consumers”.
Attendees will be able to hear from Frédéric Joseph, S4M’s COO and UK CEO, at 10am on 16th September who will participate in the roundtable “What an online branding campaign looks like from every angle” to discuss the performance assessment of branding campaigns. “Our Demand-Side Platform was launched a few months ago, which now enables us to cleverly build our own audience segments. These clusters allow the advertiser to buy a highly useful and qualified target and thanks to mobile programmatic, the performance of branding campaigns can now be measured easily using a ROI metric. This will provide incredibly useful data for businesses and we’re looking forward to showcasing it at dmexco”, he explains.
The company’s Founders and Directors will be accompanied by major customers, including ZenithOptimedia UK, Performics, DentsuAegis and OmnicomMediaGroup among others. With a focus on marketing, media, advertising, technology, and the Internet of Things, dmexco is the global platform for effective knowledge transfer and direct business transactions. In 2014, the event brought together more than 30,000 people, 470 speakers and 800 exhibitors over 65,000 square meters of event space.
PARTICIPANTS ARE INVITED TO ATTEND THE S4M COCKTAIL AT 5PM IN HALL 7, STAND E059-F058
About S4M
S4M (Solutions for Mobile) has built an advanced performance advertising platform for mobile including two offerings: FUSIO by S4M – an analytics tool that uses an algorithm to predict, serve, measure, optimise and deliver mobile ad campaigns in real time, and YANCO by S4M – the performance advertising platform which uses the power of artificial intelligence and predictive analytics to identify potential customers in real time, and to deliver a transparent and guaranteed ROI on the KPI+1 basis. Founded in late 2011 by pioneers of the mobile marketing world, S4M has now over 60 employees in 5 offices across the US, Europe, Asia Pacific and South America, serving more than 150 advertisers globally.
