Sites with little or no fake, non-human traffic according to fraud detection provider Fraudlogix
Hallandale Beach, FL Fraudlogix, a leading provider of traffic monitoring solutions, has compiled the Fraudlogix Register of Top Performers, a list of sites identified as having a low percentage of fake, non-human traffic.
The sites were selected according to Fraudlogix’s scoring algorithms, which identifies fake, non-human traffic across over 6 million sites each month, originating from over 1.3 million publishers. As a provider of advanced fraud detection solutions, Fraudlogix continuously analyzes traffic data across our clients’ campaigns to ensure that their ads are being served to real people. The company’s data scientists mined our massive fraud database (which includes data collected from 362 million unique users each month) for any sites monitored with significant frequency that historically presented very minimal to no fraud or fake traffic – traffic which is free of bots, scripts and other non-human forms of traffic. With Fraudlogix’s technology scoring sites between zero and five, with zero denoting the lowest percentage of fraudulent traffic, all of the Top Performer sites had a score of zero. 500 sites were then selected at random from those that fulfilled the criteria.
Fraudlogix Register of Top Performers: http://fraudlogix.com/pdfs/sitelist.html
With the Register’s release, Fraudlogix aims to shed a much-deserved positive light on the publishers who are working hard to provide real traffic, following criticism from advertisers and agencies that publishers aren’t doing a good enough job of monitoring their traffic. “We are highlighting high quality traffic sources in hopes that those in the industry who are operating with good intent can continue to band together to create a more transparent and consequently more lucrative marketplace,” said Jessica Lopez, Fraudlogix COO.
“So much of the industry’s collective efforts are focused on weeding out the bad but there are a lot of publishers working hard to provide real human traffic,” said Hagai Shechter, Fraudlogix CEO. “We want to shed a positive light on the efforts of those publishers who are weeding out fraud.”
“We hope the Register of Top Performers helps advertisers find good traffic, gives well-deserved credit to publishers who are and have been doing the right thing, and maybe even encourages other publishers to follow suit,” added Hagai Shechter.
Fraudlogix did find that those sites on Fraudlogix’s ‘Register of Top Performers’ relied predominantly on their own organic traffic. Specifically, the sites on the list had a maximum of 6% non-organic (bought) traffic (or 94% organic traffic).
Fraudlogix Register of Top Performers: http://fraudlogix.com/pdfs/sitelist.html
About Fraudlogix
Fraudlogix, a provider of advanced fraud detection solutions, was founded in 2009 by industry veterans with a deep understanding of the digital ad ecosystem. The company’s technology is equally friendly to both the supply side and the demand side in helping to detect display and video fraud from desktop and mobile environments in an effective and affordable manner. Today Fraudlogix monitors over 80 billion impressions on 6.2 million websites, touching over 360 million unique users.
