Former Saatchi & Saatchi Executive Creative Director Joins FUSION to Deliver Integrated Multi-Platform Brand Campaigns to Reach Millennial Audiences
Leps to Guide FUSION’s In-House Creative and Branded Content Efforts
FUSION announced the appointment of Stephen Leps as Vice President and Executive Creative Director. Leps joins FUSION from Saatchi & Saatchi where he also served as Executive Creative Director and produced award-winning campaigns for brands such as Luvs and Walmart.
Leps’ primary role will be aligning brands that seek to reach multicultural, millennial audiences with FUSION’s multiple platforms. Leps will enable brands to reach the media network’s diverse audience by developing and overseeing FUSION’s advertising creative across TV, social media, live events, and digital. He will report to Boris Gartner, senior vice president and chief strategy officer at FUSION.
“FUSION has a growing, diverse, and loyal audience spanning multiple platforms, and Stephen has proven himself as a storyteller who understands how to reach young people with creative campaigns they will respond to,” said Gartner. “FUSION’s relationship with its audience is based on understanding and trust, which drives deeper engagements across all our platforms. It will be Stephen’s charge to help brands develop creative content that achieves this same level of trust and relevance with our audience.”
In his position, Leps will guide FUSION’s branded content efforts – and work to elevate the company’s brand with advertisers and marketers, while ensuring the media network continues to speak in relevant and engaging ways to its rapidly growing audience, which reaches an average of 25 million people a month across platforms.
“I love that FUSION can speak to Millennials in an authentic and inclusive way,” said Leps. “This is a company that has an incredible editorial team creating informative, entertaining and provocative content people are passionate about. At such an important time in the evolution of media, working with talent like this on the platforms FUSION offers is a very exciting opportunity.”
About FUSION
FUSION is a multi-platform media company that serves a young, diverse, and inclusive millennial generation across its television and digital platforms. FUSION delivers a unique mix of news, pop culture, and comedy content that is both smart and irreverent. FUSION’s cable network was launched as a joint venture between Univision Communications Inc. and the Disney/ABC Television Network on October 28, 2013; FUSION launched a new website in February 2015. FUSION has agreements with several major distributors to carry the cable network including DirecTV, Dish, Cablevision, Charter, Cox, AT&T U-Verse, Verizon FiOS and Google Fiber as well as OTT providers including Apple TV. @ThisIsFusion | Facebook | Twitter | YouTube | Instagram | Google+ | Tumblr
