Key highlights show:
- Amazon Echo: The Internet speaker had the biggest increase in search traffic in New York, Chicago and Charlotte, N.C.
- Budweiser,a Super Bowl TV ad staple, took Denver, L.A. and Seattle
- Fitbit emerged as the winner in Dallas-Ft. Worth.
According to Fortune, 30 second slots cost up to $5 million which is why justifying TV ad spend is so crucial.
Method
Using TVSquared’s ADvantage platform, spot-airing logs from iSpot.tv and index trend information from Google, TVSquared analyzed minute-level data for the top 30 advertisers to find the TV advertisers that had the biggest increases in website visits and Google searches from second-screen devices.
About TVSquared
TVSquared is the most accurate, same-day television attribution platform in the industry. Delivering improved campaign performance for advertisers, TVSquared’s state-of-the-art analytics platform enables any brand or agency to increase ROI and proactively improve the performance of TV advertising campaigns. TVSquared delivers spot-by-spot, minute-by-minute performance analytics on an easy-to-use web portal. The company’s global customers can access their own campaign performance data from all networks delivered to them in near-real time. To learn more, visit www.tvsquared.com.
