NEW YORK – PadSquad, a leading mobile software company that combines premium mobile user experiences with a mobile advertising marketplace, announced the hiring of Manny Balbin to the newly created role of Vice President, Revenue & Supply Operations. Mr. Balbin was previously Vice President, Operations at Yieldbot, where he led the go-to-market execution and adoption of the open source header-bidding framework by the name of PubFood.js, launched in November 2015.
PadSquad Adds Key Ad Technology Expert, Manny Balbin, to Drive Mobile CMS & Monetization Platform Evolution
In his new role, Mr. Balbin will focus his expertise in publisher monetization and advertising technology on further expanding PadSquad’s proprietary mobile advertising marketplace, driving innovation in ad products, yield, and leading the continued growth of its automated publisher software infrastructure. Essentially, the goal is to fully integrate PadSquad’s mobile CMS for publishers with its custom, dynamic advertising technology in one full technology stack.
“Publishers are forced to navigate an increasingly complex market to stay successful right now. Having partnered in the past with hundreds of savvy publishers to drive increased yield using new technology, it’s clear that mobile inventory management and monetization are arguably the most important challenges for publishers of all sizes at the moment,” comments Mr. Balbin. “PadSquad has the unique ability to control user experience with our mobile CMS technology, and control our clients’ advertising creative via our in-house studio. As such, we’ll continue to develop a constantly customizable experience for all of the constituents we serve; consumers, publishers and advertisers. I’m excited to help lead the next phase of innovation here, driving new programmatic solutions and ad product innovations.”
According to September 2015 research from AdMonsters, mobile screens are the single most difficult to monetize for publishers. Two-thirds of US publishing professionals said that smartphones caused the most monetization trouble. This is where PadSquad excels, helping solve the “mobile revenue gap” for publishers by using a combination of their proprietary software, custom ad units and programmatic mobile marketplace.
“We think the time has come to integrate the publisher CMS and the ad tech stack. No longer should they be two independent platforms, working separately to deliver content and ad experiences on a page,” according to Daniel Meehan, PadSquad CEO & Founder. “As technology advances to offer marketers dynamic creative and precise targeting of audiences, so should technology enable a publisher to dynamically render content and ad placements for maximum performance and yield. Manny’s experience leading header-bidding technology, essentially disrupting the existing ad server infrastructure on behalf of publishers, is a perfect fit to drive our next phase of mobile innovation.”
About PadSquad
Founded in 2012 and based in New York City, PadSquad is a mobile software company focused on the intersection of digital content and advertising on mobile devices. Our proprietary mobile publishing software combines high-end user experiences with a premium mobile advertising marketplace to deliver meaningful results—measured and proven with an extensive suite of analytics. To learn more about PadSquad, visit: www.PadSquad.com or follow us at @padsquadmedia.
via BusinessWire
