Harnessing the Power of the Latest Innovations in Video Creative Tech, PHD Team Delivers Winning Concept and Heads to Cannes Lions International Festival of Creativity
NEW YORK, NY – Flashtalking, the leading global independent ad server and programmatic creative pioneer formally announced Carine Bosher of PHD International as the winner of its “Dynamic Video Contest,” which rallied creative professionals globally, inviting them to submit their most imaginative concepts for advertising video that leverages data to create relevant, timely and personalized messages. Flashtalking unveiled Bosher as the winner Internet Week NYC 2016 at its custom curated “The Art & Science Sessions,” hosted by the company along with Deloitte Digital on May 6, 2016, as industry luminaries, brands and top agency professionals convened on the role art and science play in making better data-driven advertising.
In the spirit of the brewing programmatic creative renaissance, Carine Bosher, International Digital & Innovation Director at PHD, based in London, delivered the winning concept “Olympic Sports and Pain Relief.” Carine’s submission combines sports, country, and location data in a creative and effective package for one of the agency’s top CPG brands, taking advantage of everything Dynamic Video has to offer.
“Carine’s concept is the kind of imaginative work that leverages the most innovative video creative tech and is representative of a data-driven creative renaissance that we’re encouraging at Flashtalking,” said John Nardone, CEO of Flashtalking. “In the hands of our world’s best creatives, who understand the level of science available, advertisers can get down to what’s most important: the art of telling stories with more creative, impactful, and accountable messages.”
As the winner, Bosher now represents the agency in Cannes this month, where she will mingle with industry leaders, creative change-makers and top agency teams from around the world. Carine shared her thoughts on the process and the outcome in her winner’s video recently circulated by Flashtalking.
Further, “In the day-to-day of the agency, we always appreciate the opportunity to explore the best that creative tech has to offer — especially when it comes to emerging formats,” Bosher noted. “This particular execution that we’re excited to now develop for our client, harnesses the joy of movement in sports and takes it to a tangible very experiential level, leveraging video animation and mechanics to enthrall the consumer.”
About Flashtalking
Flashtalking arms the world’s best advertisers and their agencies with the same data-driven precision, measurability, and control over their advertising messages as they’ve come to depend on for their audience targeting and programmatic media buying. Our programmatic creative technology delivers the art and science behind the perfect message. We have evolved the ad server to be the single point of truth for advertisers, living at the digital crossroads where data activation, intelligent ad units, and unbiased measurement intersects with expertise, service, and a deep partner ecosystem. From our media agnostic platform advertisers can deliver the most arresting advertising messages in HTML5 across standard, rich, video, and DCO formats, on any device and in any channel. Born in the U.K., headquartered in New York, Flashtalking spans the globe with offices in San Francisco, Los Angeles, Chicago, London, Leeds, Cologne, Hamburg, Amsterdam, and Sydney. For more information, visit www.flashtalking.com.
About PHD International
PHD is known globally as an innovator in communications planning and buying across broadcast, print, digital, mobile, social and emerging media and was named ‘Media Network of the Year 2015’ by Campaign magazine.
PHD has over 3,000 staff working in over 80 offices worldwide, having been founded in London in 1990 as the first planning-led media agency. Built on a culture of thought leadership, innovation and creativity, with a philosophy of “Finding a Better Way”, PHD is today one of the world’s fastest growing and most awarded media and communication agency networks.
The PHD network is part of the Omnicom Media Group (www.omnicommediagroup.com), a division of Omnicom Group Inc. (NYSE: OMC)
