NEW YORK – Bucksense, Inc, the programmatic advertising platform built to optimise conversions, not just impressions, has partnered with Peer39® by Sizmek, the world’s largest cookie-free targeting and brand safety solution, to integrate Peer39 page-level intelligence data into the Bucksense Platform. Through this integration, media buyers can filter their bids based on the contextual relevance of individual URLs, to ensure they reach users in the right time, place and mindset to receive a brand message. It also enables buyers to steer clear of objectionable inventory that brands might consider unsafe and allows marketers to cherry-pick what kind of content they want their ads to appear alongside even before purchasing an impression.
Bucksense partners with Peer39 [by Sizmek] to offer contextual targeting and brand safety.
“Bucksense is a great fit for Peer39 solutions given its focus on ROI and audience engagement,” said Mike Caprio, GM of Programmatic & SVP of Global Partnerships at Sizmek. “Our semantic classification technology provides Bucksense buyers with the most robust URL-level intelligence, ensuring the campaign reaches the optimal environment and avoids content potentially harmful to the brand.”
“Peer39 page-level data is an incredibly powerful tool for delivering ads when consumers are going to be the most receptive and for making sure those ads are placed in brand safe publishers,” said Cristian Carnevale, CEO of Bucksense. “With this integration, our clients get both without sacrificing volume or performance.”
Peer39’s features will be available to Bucksense clients on the “Custom Targeting” tab of the Bucksense console.
About Bucksense
Bucksense is Programmatic Advertising that delivers conversions, not just impressions. Integrating proven marketing expertise into its algorithm, Bucksense’s platform has the data tools and features that improve ROI. Clients can choose from a range of fully supported.
SaaS to Expert Managed Services. Founded in 2012, Bucksense has helped its clients acquire more than 20 million customers. For more information, visit www.bucksense.com.
Bucksense is part of Acotel Group, a technology organization providing services and applications to the advertising, telecommunications, security and energy sectors. Acotel Group was founded in 1980 and is listed in the Milan Stock Exchange (BIT:ACO).
About Sizmek
Sizmek Open Ad Management brings freedom of choice to end-to-end advertising. With a single point of access to the best technology, data, and strategic guidance—and the flexibility to choose solutions that fit their strategies—more than 42,000 advertisers, agencies, publishers, and trading desks create inspiring, seamless advertising campaigns that connect them to their customers around the world easily and effectively. Open and independent, Sizmek’s wide range of technology and data is bolstered by integrations with more than 100 partners providing leading solutions for attribution, data management, audience measurement, search engine marketing, creative authoring, and more. Sizmek operates in more than 70 countries, with local offices providing award-winning service throughout North America, EMEA, LATAM, and APAC. For more information, visit www.sizmek.com.
