Zero Latency Achieved Through New Asynchronous Ad Serving Model
NEW YORK – Mobile video technology firm VIDCOIN announced the first-ever zero-latency solution for mobile video advertising that is also fully compliant with programmatic standards in the U.S. market.
Industry First Zero Latency Video Ads for Mobile Web – HD Quality Every Time Without Sluggish Loading. #UXMatters
The company’s proprietary technology guarantees that mobile video ads will launch instantly in HD quality every time on mobile devices, both in app and on the mobile web, thus solving one of the industry’s most persistent problems, ad latency.
The three-year-old start-up is the first-to-market with such technology and is currently in private tests with ComScore top 50 publishers to roll out zero-latency ads on their mobile sites.
“Ad latency is one of the leading drivers of ad blocker adoption and for every second a video takes to load over 5% of a publisher’s audience is leaving the site. So, these latency issues have a very real impact on both user attrition and a publisher’s bottom line,” says VIDCOIN Co-founder Grant Gudgel. “At VIDCOIN we see the future of digital advertising converging around the themes of mobile, video and programmatic. Unfortunately the current model for serving programmatic mobile video ads is built on severely antiquated technologies. That’s why we set out to build an entirely new way of serving video ads on mobile that also remains compliant with current programmatic protocols like VAST and OpenRTB.”
VIDCOIN calls this new model for zero-latency video “Asynchronous Ad Serving,” a system that is designed to easily plug into publisher’s existing ad stack.
“Asynchronous Ad Serving takes the best parts of innovations like header bidding and programmatic buying and puts them together into a system that helps publishers both eliminate latency and optimize their ad yield. The technology relies on predictive analysis to better anticipate when users will see video ads so they are ready to be viewed when the user arrives,” Gudgel explains.
ABOUT VIDCOIN
VIDCOIN has offices in France and New-York where a team of 30 people are building the future of mobile video advertising. Reaching over 300 Million users per month and broadcasting in over 35 countries for global giants such as Coca-Cola, Samsung and Warner Bros Pictures, VIDCOIN keeps aiming higher. For more information visit www.vidcoin.com contact us at press@vidcoin.com or follow us on Twitter @vidcoin
