LONDON: Skimlinks, the leading content monetization platform, has signed a global partnership with Eyeota, the global leader for audience data. This partnership gives advertisers and media buyers worldwide access to Skimlinks’ shopping data through Eyeota’s 70+ media buying platform partners, enabling them to use unique audience segments based on purchase intent signals.
The partnership with Singapore-based Eyeota also marks Skimlinks’ first step in its APAC expansion, whereby Skimlinks will benefit from Eyeota’s extensive footprint in the region to expand its presence and efforts throughout 2017.
Speaking of the partnership, Kevin Tan, CEO at Eyeota says, “The incredible scale of Skimlinks’ shopping intent data globally makes them a strategic partner for Eyeota and we are excited to enrich our data offerings working with the Skimlinks network. As the global leader for audience data, we are confident this partnership will deliver value for all our clients not just in EMEA and US, but the APAC region as well.”
“Asia-Pacific is a vital market to be involved in and working with the leaders in the region enables us to expand more rapidly and effectively,” said Sebastien Blanc, Skimlinks Chief Revenue Officer. “We are confident this partnership will put our extensive regional data to the best use possible and deliver excellent results for both parties.”
About Skimlinks
Skimlinks is the leading content-to-commerce monetization platform in the world. We work with 1.5million websites around the world, helping them monetize the product links in their content seamlessly. We turn product links into trackable affiliate links, so publishers earn a commission on the products they write about in their editorial content. We work with premium content publishers, including newspapers (Mail Online, The New York Times, Telegraph) content networks (Time Inc, Hearst), and digital natives (Buzzfeed, Refinery29). As a result of monetizing the content-to-commerce journeys of 1.4 billion users globally, Skimlinks’ has become the largest source of directly observed and collected second party data which fuels our audience segments with fresh intent signals.
Founded in 2007 by Alicia Navarro and Joe Stepniewski, the company now has 85 employees across offices in London and New York.
About Eyeota
Eyeota is the global leader for audience data with over 2 billion unique profiles. Eyeota provides marketers with the data they need to reach the right online audiences and cut campaign waste whilst also enabling publishers to monetize their audiences more widely. In addition, our data delivers deep audience insight to both marketers and online publishers to help them understand their customers in a new way – as human beings. Eyeota supplies third party audience data to all major global and regional ad buying platforms, trading desks, DSPs, DMPs and ad networks. The company was founded in 2010 and has offices in Berlin, London, Melbourne, New York, Singapore, Sydney and Tokyo. For more information, please visit www.eyeota.com.
