LOS ANGELES, CA – Responding to demands by advertisers for more transparency and efficiency in the digital media supply chain, AdSpecs.io has created an open media catalog and ad specs search engine. Ad specs have long been a friction point between publishers and advertisers due to inaccurate documentation and miscommunication; AdSpecs.io has solved the problem by giving publishers a powerful tool to accurately document their media products and easily share specs with buyers.
“Exchanging ad specs should be simple and efficient, but instead we see stale spreadsheets and needless email threads. We’ve modernized ad specs with a simple, free publisher tool and open catalog format, and are well on our way to clean up the ad specs mess once and for all.”
-Andrew Hunt, Co-Founder and CEO, AdSpecs.io
Publishers and media owners can enroll in a free, verified account to list their media products on the website where buyers can search for placement details and standardized ad specs. AdSpecs.io has recently completed a publisher beta with a number of leading media owners, and is now open for self-service enrollment.
“As a premium publisher, providing accurate details about our products is critical to building quality relationships with our advertising partners. AdSpecs.io enables us to build and showcase a clear, polished, and organized media catalog with detailed ad specs. Not only does this make selling easier and more understandable, but we have fewer operational challenges from inaccurate specs as well.
-Preston Junger, V.P. of Sales, Wide Open Media
The publisher beta program was intended as a period for select publishers to experiment with the tools and to develop searchable catalogs. The firm plans to roll out paid tools for buyers in Q3, 2017.
About AdSpecs.io
Founded in 2017 and based in Los Angeles, California, AdSpecs.io builds technology that increases accountability, transparency, and efficiency in the digital marketing supply chain. AdSpecs.io provides tools to digital media owners (publishers) to create open product catalogs and standardized ad specs, and tools for advertisers to compare media products, evaluate partners, and streamline workflows.
For more information, visit http://www.adspecs.io/.
About Wide Open Media Group
Wide Open Media Group is the nation’s leading independent publisher focused on the 170 million Heartland Consumers and their passions. This influential media company connects 10 million users with unique and engaging digital content, giving readers the latest news, information, and entertainment combined with the ability to share it with the world. Wide Open Media Group’s growing Heartland media portfolio includes Wide Open Spaces, Wide Open Country, Wide Open Pets, and Wide Open Eats which collectively engage more than 60 million U.S. consumers each month.
For more information, visit http://www.wideopenmediagroup.com/.
