Former DoubleClick Executive Brings More Than Twenty Years of Strategic and Product Marketing Experience to Leading Mobile Ad Network
WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), mobile’s largest premium publisher ad network, announced the appointment of Lynn Tornabene as Chief Marketing Officer, effective immediately. Tornabene will lead Quattro Wireless’ global corporate and product marketing initiatives as it continues its exponential growth. She is based in the company’s New York office and reports to CEO Andrew Miller.
Earlier this year, Quattro Wireless announced its international plans and most recently, Series C Funding for these expansion efforts.
“This appointment further validates that mobile’s growing importance to the media and marketing industries means that we can attract leading talent from premier companies,” said Mr. Miller. “We are very excited to have Lynn join the executive team, and are confident that her talent and experience in the high-tech and new media worlds will prove invaluable as we continue to create innovative mobile solutions for advertisers and publishers worldwide.”
Prior to joining Quattro Wireless, Tornabene served as the Head of DoubleClick Communications for Google Inc., coming to the company through its acquisition of DoubleClick Inc. As the Vice President of Marketing and Communications for DoubleClick, she was an integral part in the company’s accelerated growth leading to the acquisition by Google in 2008. Previously, Tornabene held positions at Stockback, Wunderman/Y&R, IBM and PIA Radio Network. She holds an M.S. in Integrated Marketing from Northwestern University and a B.A. in English and Telecommunications from Indiana University.
Additionally, demonstrating Quattro’s momentum in mobile advertising and technology, the company also announced today the hiring of Dan Grigorivici as VP Data Strategy, Targeting and Analytics and Mike Owen as East Coast Director of Ad Sales. Grigorivici heralds from Rapp (formerly Rapp Collins, an Omnicom company) where he pioneered MicroSocial Segmentation and network analysis-based segmentation schemes; he previously served as Vice President of Data Strategy and Analytics at TACODA, leading audience segmentation and algorithmic-based predictive targeting projects. His background also includes positions at Digitas and Carat Fusion. Grigorivici’s expertise in audience segmentation and behavioral targeting will augment Quattro’s leading predictive targeting methodology and technology. Owen brings to the Quattro sales team national sales experience at Menshealth.com, where he grew revenue by 125%; previously, he consulted to Napster’s ad-supported music service and directed East Coast sales at EW.com.
About Quattro Wireless
Quattro Wireless, mobile’s trusted ad network, leverages sophisticated technology and exclusive premier partnerships to create unrivaled reach, consumer engagement and efficiency for today’s marketers and advertisers. Quattro is dedicated to delivering service excellence and turnkey solutions to optimize digital performance across all channels (mobile web, SMS, applications, video) and platforms (iPhone, Blackberry and Android). Fortune 500 brands and direct marketing leaders seek Quattro’s global reach, dynamic targeting, advertising innovation and transparent practice. Category-leading publishers leverage Quattro’s proprietary platform to realize the economic power of the mobile web. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass. For more information, please visit www.quattrowireless.com.
