Puerto Rico’s largest media company, GFR Media, El Nuevo Día and Primera Hora publishers, has begun utilizing European technology from Caroda to more effectively manage ads displayed across its media portals.
GFR Media has integrated not only better ad management solutions but also more efficient formats for advertisers with the help of Caroda, a company that provides its advertising video technology worldwide. The Czech company with headquarters in Prague has delivered not only a platform for yield management of GFR Media’s advertising inventory but also introduced the entirely new ad format, Multiformat Carousel, which seamlessly integrates video and banner ads into a single, continuous loop within one ad placement.
“We are excited to bring our technology to the American continent and showcase what publishers around the world are already using. Our goal is to help publishers achieve the best possible monetization from both video and banner ads while ensuring that advertisers see improved results without any compromise,” explains Roman Mura, CEO of Caroda.
For GFR Media, Caroda has integrated several different approaches and technologies across various digital media channels, leading to more efficient yield management for the entire media group. This includes everything from managing their own campaigns to integrating new formats and securing advertising demand from partner technologies.
“GFR Media is a perfect example of how we can easily apply various approaches that the company desires, all while allowing them to maintain full control. The entire process is transparent not only for the publisher but ultimately also for advertisers, enabling them to achieve better results in their campaigns without requiring any adjustments on their end,” adds Roman Mura.
Brand new multi-ad-format
Caroda has also introduced its new advanced ad format, the Multiformat Carousel. This format is designed to maximize ad monetization for publishers by seamlessly integrating video and banner ads into a single, continuous loop within one ad placement. This approach not only boosts yield management for publishers but also improves the overall user experience. Moreover, the solution is fully compliant with IAB standards.
„The new format delivered excellent results right from the start, increasing revenue from a single placement by several hundred percent. Thanks to the carousel feature and the ability to display multiple ad types, it can generate an average of three impressions per placement during a single pageview, depending on the visit duration. This innovative approach can encourage publishers to reduce the number of ad placements on a page, significantly improving the user experience for visitors,” explains Roman Mura, CEO of Caroda.
About Caroda
Caroda is a publisher-first, ad optimization SaaS company specializing in video advertising. Serving clients in 16 countries, Caroda offers the ultimate solution for video advertising and monetization in the most transparent and effective way. The Caroda Platform aggregates all advertising demand sources, enabling publishers to maximize ad space yield and achieve outstanding revenue results. Both instream and outstream formats are fully compatible with the platform, ensuring comprehensive support for various advertising needs.
