Seasoned sales leaders to drive revenue and expand partnerships
ALEXANDRIA, Va. — AdImpact, a leading advertising intelligence company, today announced it has expanded its sales team with the appointment of Doug Herber as Head of Partnerships and Bruce Peltzer as Head of Partnerships, Political.
“As we seek to scale our industry-wide platform, Doug will facilitate stronger partnerships with TV advertising industry leaders and influence further enhancements to our data offerings”
Joining AdImpact with deep sales expertise in the advertising and marketing industries, Herber will be responsible for shaping the company’s strategic partnerships blueprint and driving revenue for its industry-wide advertising intelligence business, for which they recently launched a new SaaS based TV advertising intelligence platform. Prior to AdImpact, Herber held senior leadership roles at Vivvix and Kantar, and previously worked for Nielsen Media Research.
“As we seek to scale our industry-wide platform, Doug will facilitate stronger partnerships with TV advertising industry leaders and influence further enhancements to our data offerings,” said Don Norton, GM of AdImpact. “This hire reinforced our commitment to ensuring our clients stay ahead in the rapidly evolving television industry.”
Peltzer will be responsible for scaling partnerships and product innovations for AdImpact’s political business. Prior to AdImpact, he managed sales for FLX Connected Television and Streaming Video solutions for Fox Ad Solutions, and also held sales leadership roles across Fox Corporation, FOX Television, Viacom, and Paramount.
“Political advertising has reached record levels this election season, with spending levels expected to surpass $10.7 billion,” said John Link, Vice President of Sales at AdImpact. “Adding Bruce to our team will set us up for success for the homestretch of the 2024 election cycle and in the years ahead.”
To support this leadership team, AdImpact has also brought onboard Kyle Henke as Senior Account Executive, Data Solutions. Joining AdImpact from RobotLAB, where he was a sales manager, Henke also held sales roles at TEGNA, WFAA and Ricoh America.
To learn more about AdImpact, please visit www.adimpact.com.
About AdImpact
AdImpact is a leading advertising intelligence company. We specialize in tracking and analyzing advertising data across various media channels, including traditional, digital, and emerging platforms. Our real-time monitoring captures over one billion TV ad occurrences daily. We maintain the industry’s largest ad catalog of over 1.6M unique creatives. Our coverage extends across all 210 designated market areas (DMAs), over 41,000 zip codes, and over 20 million IP addresses. Currently, we capture data and analytics for over 88,000 brands and advertisers. Our reliable real-time data and analytics empower users to monitor competitor ad occurrences, spending, messaging, and creatives, facilitating quick and informed decision-making. To learn more about AdImpact’s capabilities, please visit www.adimpact.com and request a demo.
