AOL’s Platform-A Ranks #1 Among Ad Networks, Followed by Yahoo! Network and Google Ad Network
RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today reported the top 25 ad networks based on their reach among U.S. Internet users in April 2009. The ranking showed that AOL’s Platform-A remains the top ad network, reaching nearly 176.5 million U.S. Internet users, or 91.5 percent of the total audience, followed by Yahoo! Network (167.1 million) and Google Ad Network (164.5 million). New ad network FOX Audience Network ranked sixth, reaching 149.2 million people. Several ad networks in the top 25 achieved double-digit growth during the past year, led by Turn Inc. (up 121 percent), CPX Interactive (up 88 percent) and 24/7 Real Media (up 48 percent).
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Top 25 Ad Networks
April 2009 vs. April 2008
Total U.S. – Home/Work/University Locations
Source: comScore Media Metrix
Total Unique Visitors (000)
Apr-2008 Apr-2009 % Change
Total Internet: Total Audience 190,728 192,875 1
Platform-A 170,508 176,455 3
Yahoo! Network 160,206 167,129 4
Google Ad Network 155,882 164,518 6
ValueClick Networks 140,930 160,307 14
Specific Media 144,773 158,012 9
FOX Audience Network N/A 149,249 N/A
24/7 Real Media 99,959 147,668 48
Traffic Marketplace 114,682 143,519 25
Microsoft Media Network US 119,595 139,674 17
Tribal Fusion 135,113 138,274 2
Casale Media – MediaNet 127,184 137,884 8
interCLICK 107,961 134,834 25
Turn, Inc 60,617 134,028 121
Adconion Media Group 117,965 133,498 13
CPX Interactive 69,178 130,370 88
Collective Network by Collective Media 88,279 129,808 47
ADSDAQ by ContextWeb 93,815 123,534 32
AudienceScience (formerly Revenue Science) N/A 121,001 N/A
Burst Media 89,670 116,727 30
Undertone Networks 72,940 97,053 33
AdBrite 81,838 91,033 11
Pulse 360 N/A 82,574 N/A
Vibrant Media 72,351 80,779 12
Adify N/A 73,467 N/A
Kontera 52,159 72,870 40
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“Underscoring the growing importance of ad networks to the digital advertising economy, each of the top 25 ad networks has expanded its reach during the past year,” commented Jack Flanagan, comScore executive vice president. “It almost seems that new ad networks are emerging every day, each aimed at helping advertisers achieve their campaign objectives, whether it’s to deliver reach and frequency or to target a specific audience segment.”
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
