Customized Ad Network Provides Cost-Effective, Hyper-Targeted Platform for Media Buyers to Reach Back-to-School Shoppers
BURLINGTON, Mass. – Burst Media, (www.BurstMedia.com), a leading provider of advertising representation, services and technology to independent Web Publishers, released the results of a survey on back-to-school shopping habits.
The survey, which was administered to more than 2,100 households with children attending elementary school, middle school, high school, or college found that nearly two-thirds (63.6%) of back-to-school shopping is done in July, August or September – with August accounting for 38.6% of back-to-school shopping. Additionally, the survey found that nearly half (48.6%) of parents will spend more than $250 on each child for back-to-school. The survey found that despite the current economic recession only 15.7% of shoppers will spend less money this back-to-school season and almost one-quarter (24.9%) will actually spend more money than last year.
To help advertisers reach back-to-school purchasing decision makers this season, Burst has launched the Burst Back-to-School Network. The network features 125 content rich sites that draw the three key decision making audiences for back- to-school purchases: moms, teens, and college students.
“Burst is our top ad network and we’re excited about being part of their Back-to-School Network. It’s a perfect fit for Coolmath!” said Karen Davis, CEO of Coolmath.com. “As the world’s most popular online source for math education and games, the Coolmath.com network of sites draws an audience of students, parents and teachers — the ideal target for advertisers looking to reach the back to school shopper.”
Burst’s Back-To-School Network delivers 246 million impressions and 73.6 million unique views monthly and can be targeted as a whole – or an advertiser can target any segment or combinations of segments. The network features standard IAB ad units and rich media placements such as expandables, in-banner video, and interstitials as well as custom sponsorships and programs. As with all Burst networks, advertisers and media buyers are provided with comprehensive campaign management and consolidated reporting.
“Now more than ever, brand advertisers are seeking the most cost-effective ways to reach key purchasing decision makers with a high composition audience and, in turn, less media waste,” said Don Byrnes, Executive Vice President of Media Sales for Burst Media. “As a unique, pre-packaged solution, the Burst Back-to-School Network achieves this targeted reach with one single online media buy.”
About Burst Media
An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its Burst Network and Burst Direct units, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.BurstMedia.com or call 781.272.5544.
