Latest Research Brief Shows 35% Boost in Ad Pricing Levels for Past 6 Months; PubMatic to Publish Full Online Ad Pricing Report at Ad Revenue 2009 Conference
PALO ALTO, Calif. – PubMatic (www.pubmatic.com), the pioneer of ad revenue optimization technology for large online publishers, revealed that industry ad pricing levels have increased 35% since the start of 2009. Pricing for ad inventory sold through indirect channels such as ad networks and ad exchanges has steadily increased every month, gaining 47% since the end of January (see chart). The sustained growth is explained in a research brief which shows that online ad pricing may be on the path to recovery (www.pubmatic.com/adpricebrief).
While 2008 experienced record lows in online ad pricing, 2009 has shown consecutive ad price growth for every month since the start of the year. PubMatic found that each month has had steady percentage growth over the previous month, ranging from 3% to as much as 15%. PubMatic will be publishing a more comprehensive report on this data at its Second Annual Ad Revenue 2009 Conference (www.adrevenueconference.com) on October 8th in New York.
“Although ad pricing has not returned to year-ago levels, the industry has gone up consistently every month since January 2009. The worst may be behind us,” said Rajeev Goel, PubMatic Co-Founder and CEO. “There is more hope that Fall online ad spending may reach near-normal levels. This brings more urgency for our Ad Revenue 2009 Conference, where publishers can learn how to take advantage of new technology and a growing ecosystem to secure more share of ad spending.”
Ad Revenue 2009 will help large publishers capitalize on this upward ad price trend, outlining the concept of the 2nd ad sales channel, a major contributor to the improving ad pricing now and in the coming years. With online advertising experiencing rejuvenation, PubMatic is hosting this event to bring together industry thought leaders that represent many segments of the ecosystem to discuss how publishers can better monetize their ad space. Topics for the conference will include:
The Evolution of Media Buying and What That Means for Publishers
The New Economics And Revenue Opportunities of Data
How New Ad Units Are Impacting Publishers
Leveraging Measurement and Analytics to Increase Ad Revenue
The Blurring Lines of Ad Exchanges, Ad Marketplaces, and Ad Networks
About The Ad Price Data Methodology
The PubMatic ad price data used in this brief is comprised of over 6,000 websites, approximately 85% of which are based in the US. The data is prepared by a leading independent statistician and industry expert:
Albert Madansky, Ph.D., H.G.B. Alexander Professor Emeritus of Business Administration at the University of Chicago Graduate School of Business and recipient of the 2005 American Statistical Association Founders Award.
About PubMatic
PubMatic is a global Ad Revenue Optimization company that provides online publishers with a full service solution to manage and monetize non-guaranteed ad inventory. PubMatic’s real-time ad price prediction technology ensures that online publishers get the most money from their advertising space by deciding in real-time which ad network or exchange can best monetize each impression.
