with CMC’s National Video-On-Demand Content Distribution Platform; Sunflower Broadband and HealthiNation Participating in First Set of Field Trials
ACTON, Mass. & DENVER – SeaChange International’s (Nasdaq: SEAC) AdPulse On Demand solution for on-demand ad insertion is being tested using Comcast Media Center’s (CMC) video-on-demand (VOD) content distribution platform, which reaches more than 35 million VOD-enabled households across the U.S.
Sunflower Broadband, a Lawrence, Kan.-based cable operator and pioneer in VOD advertising, and HealthiNation, the premier health video company that produces original education and lifestyle programs, have agreed to participate in the initial field trials, which follow several months of lab testing at the CMC. Once field-testing has been completed successfully, the solution will provide the CMC’s cable programming and MSO customers additional ad revenue and marketing opportunities that take full advantage of SCTE standards and CableLabs® specifications.
“Advertising revenues play an essential role in monetizing the video-on-demand service platform and we are looking forward to expanding the on-demand ad insertion options available to our content and MSO partners through the addition of the AdPulse solution,” said Gary Traver, senior vice president and chief operating officer, Comcast Media Center. “We are working with SeaChange to provide a rigorously tested and standards-driven solution that will allow cable programming networks and system operators to reap the benefits of the on-demand advertising greenfield.”
“CMC and SeaChange have by far the most extensive reach and experience among on-demand partners to the industry, naturally complementing our respective content services and technology expertise to provide an immediately meaningful strategic opportunity for cable,” said Yvette Kanouff, chief strategy officer, SeaChange.
“Health is all about relevance, which makes VOD an ideal environment for national and local advertisers who are looking to connect with an attentive audience,” said Raj Amin, CEO HealthiNation. “We’re glad to play a role in helping move our industry forward by making it easier for advertisers to take advantage of this impactful medium.”
“Sunflower Broadband has been successfully using dynamic VOD advertising for the past three years on its local content platform. We’re excited to be a part of this test using a national on-demand platform, which we hope demonstrates that using this advanced technology enhances the business model for on-demand and makes our customers’ viewing experience more personalized and relevant,” said Rod Kutemeier, general manager, Sunflower Broadband.
About Comcast Media Center
The Comcast Media Center is one of the industry’s leading providers of economical, turnkey solutions that increase revenue and decrease operating costs. Denver-based Comcast Media Center (CMC), a subsidiary of Comcast Cable, provides centralized content management and distribution solutions for cable systems, video content providers and advertisers. More information about the CMC is available at http://www.comcastmediacenter.com.
About Sunflower Broadband
Sunflower Broadband is an independent multi-service operator that provides digital cable television, high-speed cable modem Internet access, and local and long distance telephone services to communities in northeast Kansas. Sunflower Broadband is a division of The World Company, a news and media communications company headquartered in Lawrence, Kansas.
About HealthiNation, Inc.
HealthiNation is the premier health video company that educates and inspires people to make healthier choices. Our targeted programs, developed by a team of leading physicians and media experts, cover disease and condition education as well as lifestyle tips, diet and personal stories. Through our premium partner network and syndicated distribution capabilities, we are able to connect with over 40 million unique users online and more than 28 million cable TV homes.
About SeaChange and AdPulse
Deployed around the world, SeaChange AdPulse On Demand delivers revenues with on-the-fly, real time insertion of ads anywhere within on-demand program streams, including on-demand video games and DVDs, taking full advantage of SCTE-35 descriptors. Making ads independent of the content in which they run allows each to be trafficked separately, dramatically reducing lead times for ad copy and enabling ad rotation, targeting and message refresh throughout a campaign.
SeaChange International is a leading provider of software applications, services and integrated solutions for video-on demand (VOD), digital advertising, and content acquisition monetization and management. Its powerful open VOD and advertising software and scaleable hardware enable cable and telco operators, as well as broadcasters, to provide new on-demand services and to gain greater efficiencies in advertising and content delivery. With its Emmy Award-winning and patented technology, thousands of SeaChange deployments are helping broadband, broadcast and satellite television companies to streamline operations, expand services and increase revenues. Headquartered in Acton, Massachusetts, SeaChange has product development, support and sales offices around the world. Visit www.schange.com.
