Clickable TV ad formats and TV landing pages provide a consistent, multi-screen advertising experience across Internet TV platforms, the Web and mobile video
PARIS – Dailymotion, one of the largest Web video sites in the world, announced interactive advertising formats for Dailymotion’s broadband TV and IPTV channels. The announcement follows the successful launch of Dailymotion’s iPhone app and expands Dailymotion’s successful ad-supported content strategy to all three screens.
The newly-launched Dailymotion ad formats bring the rich, interactive experience of Web advertising to Internet connected TVs. Based on success of Web-based formats, the TV advertisements, delivered via a Web ad server, provide an easy transition for advertising looking to transition to multi-screen advertising campaigns with made-for-TV interactive capabilities.
The advertising formats include the following:
• Home page skinning and branded loading page
• Clickable IAB-compliant banner ads
• Clickable toaster-into-video ads
• In-stream video advertising including pre-roll, post-roll, mid-roll on ‘continuous play’ of lists
• Clickable ads can link to a branded, TV-friendly landing page with information and videos
In the last several years, Dailymotion has announced several IPTV and Internet-connected TV deals including Dailymotion channels on Verizon FiOS and Sony BRAVIA Internet Link products in North America and an IPTV channel in France through the SFR-neufbox network. This year at CES, Dailymotion will be announcing a series of new broadband TV-platform partnerships designed to greatly increase Dailymotion’s penetration into the connected-TV digital living room.
“Multi-screen advertising will unlock enormous opportunities for our advertisers. Our approach is to make the transition to connected TV and mobile advertising simple and effective, allowing marketers to speak to our audience with one voice across multiple platforms,” said Joy Marcus, General Manager of Dailymotion US. “This approach also allows us to continue to provide quality ad supported content to our users wherever they want it.”
About Dailymotion
As one of the leading sites for sharing videos, Dailymotion attracts 60 million unique monthly visitors and one billion videos views worldwide (source: comScore, August 2009). Dailymotion offers the best content from users, independent content creators and premium partners. Using the most advanced technology for both users and content creators, Dailymotion provides high-quality and HD video in a fast, easy-to-use website that also automatically filters infringing material as notified by content owners. Offering 18 localized versions, Dailymotion’s mission is to provide the best possible entertainment experience for users and the best marketing opportunities for advertisers, while respecting content protection. www.dailymotion.com.
