A&E Uses Campaign Manager to Integrate Mobile Into Live Broadcast Television Events
BELLEVUE, Wash. – Motricity, a leading provider of mobile Internet services, announced the release of Campaign Manager, a Web-based mobile marketing product. Campaign Manager will continue to expand Motricity’s presence in the media and enterprise space, providing marketers with a simple means to create, implement and manage mobile marketing campaigns. A&E, the Arts & Entertainment Network has implemented Campaign Manager to create powerful multi-platform mobile marketing campaigns that integrate mobile into live broadcast television events, making fans participants, not just viewers.
“Forrester predicts as much as a 50 percent year-over-year growth in mobile marketing spending in the next four years. As the use of mobile devices expands, marketers for major brands like A&E will increasingly need to adopt mobile marketing to stay competitive. A&E is really on the forefront of this type of marketing and has been working with us now for four years,” said Ryan Wuerch, chief executive officer of Motricity.
Motricity Campaign Manager offers a number of features such as premium messaging, text alerts, polls and trivia games that, according to the U.S. Interactive Marketing Forecast Online Survey in March 2009, marketers are planning to implement in 2010 and beyond. It also offers direct access to Motricity’s mCore Gateway, a messaging and commerce solution, which connects marketers to approximately 250 million mobile subscribers in the United States and Europe. It also allows mobile marketing campaigns to connect to existing carrier customer databases through API integration, creating efficiencies that save time and money.
“Motricity has proven to be a rock-solid partner in the ever-changing mobile world. Campaign Manager, along with Motricity’s expert account management team, has made it possible for us to easily create new marketing campaigns to quickly reach millions of mobile subscribers,” said Tina Prause, Director Mobile Strategy, A&E. “Campaign Manager has been valuable in helping us increase market awareness and expand our audience base through the use of cost-effective mobile marketing campaigns.”
Motricity is best known for its work with wireless carriers supplying the mCore Platform, which serves as the bridge between the Internet and mobile users. However, the company is continuing to expand its range of solutions, beyond carriers, to enterprise customers who are looking to leverage the power of mobility to gain direct, personalized connections to their customers. Motricity Campaign Manager has applications for mobile advertisers and enterprises that need more control and capabilities for their mobile marketing campaigns.
About Motricity
Motricity is a leading provider of mobile Internet services to some of the world’s largest mobile carriers. It provides a hosted mobile Internet solution for carriers that simplifies the mobile Internet and creates a personalized mobile experience for consumers. Motricity also helps some of the largest consumer brands leverage the power of mobility to make direct, personalized connections with their customers. For more information, visit www.motricity.com.
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