NEW YORK – Mobile marketing is still the new kid on the block. Some marketers have tried a variety of mobile tactics and found success. Others remain on the sidelines. Spending on mobile initiatives barely registers, if at all, in many corporate advertising budgets. But mounting evidence points to a broadening awareness that mobile will soon become a necessary way to engage with customers and prospects.
“Eventually, mobile will take its place as an integral part of marketing solutions, just as digital has become essential to nearly all marketing efforts,” says Neil Strother, the practice director heading ABI Research’s new Mobile Marketing Strategies service (http://www.abiresearch.com/mobile_marketing.jsp). “We at ABI Research have recognized the potential of mobile marketing for a number of years, and have been offering research and analysis on the topic. Now with our launch of the Mobile Marketing Strategies Research Service we intend to expand that coverage to help marketers and others in the value chain better understand how best to leverage the mobile opportunity.”
How do consumers feel about receiving promotions on their mobile phones?
What kinds of free text messages are consumers interested in receiving on their mobile phones?
How often do consumers access Internet websites via their phones?
The results of these actual survey questions are presented and discussed in a new White Paper, “Mobile Market Strategies: Is Your Brand Ready to Engage Mobile Consumers?” (http://www.abiresearch.com/whitepaperDL.jsp?id=46) that is available for free download from ABI Research’s website. (Free site registration is required.)
For more information about ABI Research’s new Research Service, please visit: Mobile Marketing Strategies (http://www.abiresearch.com/mobile_marketing.jsp).
ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advise thousands of decision makers through 28 research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.
