BATON ROUGE, La. – The iPad is causing the entertainment, publishing and information industries to undergo a radical paradigm shift in their methods of delivering entertainment and information to consumers, according to a new report from Rider Research of Baton Rouge, La.
The impact started on day one. Apple said it sold over 300,000 the first day the iPad went on sale in the U.S. and that over one million iPad apps were downloaded. With the iPad, Apple has created a leisure media device that consumers can use throughout the home: for reading books, playing movies and music or as an instruction manual for home repairs or cooking.
Geoff Whiting, who prepared the report, says, “Studios, TV networks and magazine/newspaper publishers are no longer limited to immobile TV sets, mobile phones with tiny screens or PCs that place entertainment in a secondary role.” Instead, the major TV networks, online video services, newspapers, magazines and book publishers will use the iPad as a hybrid TV/PC. Its Wi-Fi and soon its 3G cellular network connections will enable consumers to bypass set-top boxes, media players and the accompanying wires. The 3G version does not require the user to have a broadband connection, a modem, a router or a PC.
The new report, is an in-depth, 19-page research paper that analyzes how the iPad will forever alter the media and publishing industries. Sections include:
Technical Specifications
An Introduction to Apps
Video on the iPad
Reading on the iPad
Apps for home Improvement
Lies, Damn Lies and Statistics
Competitive Analysis
A Look at HTML5 and the iPad
Apple Approved Website Analysis
Looking Ahead
Who should purchase the report: Decision makers, influencers and research analysts in the entertainment, publishing, music, PC, mobile phone and software industries.
The report is available at an introductory rate of $99.00 (U.S.) until April 23rd, when the price goes to $129.00. Online sales of the report are being hosted on the Online Reporter website (http://onlinereporter.com/research). To order by phone, call Rider Research at (225) 769-7130. For a free copy of an extract of the report, please e-mail paperboy@riderresearch.com.
About Rider Research
Rider Research of Baton Rouge, Louisiana, is the publisher of three high technology newsletters: The Online Reporter, the weekly digital media strategy bulletin; Internet TV Reporter, focused on the emerging use of traditional television style programming over the internet; and Wireless Watch, a weekly analysis of the cellular and wireless broadband industries.
