Providing Advertisers Exclusive Access to Moms Online
BURLINGTON, Mass. – Burst Media, (www.BurstMedia.com), a leading provider of advertising representation, services and technology to independent Web Publishers, introduced Burst Moms Spotlight Sites, a unique offering that provides advertisers with exclusive access to a select group of content rich websites that deliver “CEO Moms” and key household decision makers. With a kickoff roster of 23 sites, including MomsWhoThink.com, Parent Previews and CropMom, Burst Moms Spotlight not only provides an advertiser access to a valuable audience, but also offers guaranteed premium ad placements and custom integrated creative executions.
“Our commitment to long tail web publishers gives us an unequaled ability to deliver highly customized solutions to advertisers looking to reach vertical audiences,” said Jarvis Coffin, CEO of Burst Media. “Our Moms Spotlight Sites offering provides our publishers with the quality brand advertising they demand, and advertisers exclusive access to content-rich web sites and integrated creative opportunities to get their message noticed.”
Moms Spotlight Sites offers brand advertisers the opportunity to “lock-in” guaranteed premium inventory and premium placement – allowing them to connect with the targeted audiences responsible for making household purchasing decisions. Advertisers can also align themselves with exclusive content and leverage innovative and creative solutions including in-stream video, guaranteed home pages, guaranteed section openers, content integration, roadblocks, wallpaper units and other forms of high impact rich media.
“Burst’s exclusive offering differentiates them from other networks,” said Chris Vander Sys, co-founder of MomsWhoThink.com. Added co-founder Judy Schumer, “Burst’s Moms Spotlight program makes it easy for advertisers to reach our highly valued audience while we continue to produce and deliver the best moms-focused content available on the web. The ‘Spotlight’ offers a unique opportunity for advertisers to promote their products and services to actual household decision makers like our audience.”
About Burst Media
An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst Media enables advertisers to reach finely segmented, engaged consumers as they visit Burst’s extensive number of interest-based sub-channels. Through its media divisions Burst Network, Burst Direct and Giant Realm, the company represents one of the broadest and deepest offerings of interest-based websites online. Burst also markets its ad management platform, adConductor™, which empowers content websites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK. For more information, visit www.BurstMedia.com or call 781.272.5544.
