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Aditya is Founder and CEO of YuktaMedia, an Ad Technology startup focused on providing 'Humanalytics' to Publishers and Advertisers across Display, Video and Mobile advertising. YuktaMedia provides a perfect blend of cross-channel reporting analytics technology along with expert insights. This machine and man combination not only shows the state of business to Publishers and Advertisers but also gives them personalised recommendations which help them achieve their business goals. YuktaMedia is based out of Pune, India and New York.