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Since the mid-1990s, Florian Lehwald has been a pioneer in the world of affiliate marketing. Before starting his own business, he worked for Financescout24 and Holtzbrinck Group. Florian co-founded KissMyAds in 2011 together with mobile early-stage investor Venista Ventures. The company was moved from London to Cologne, Germany, at the end of 2012.