February 21, 2008 – New York – Tremor Media, the leading video advertising network, today announced that it has been selected to be part of Google’s AdSense™ for video beta advertising program. Tremor Media has incorporated “One-Click Integration” of Google’s contextually targeted ads into their dynamic ad insertion platform, Ad-inStream (AIS), enabling publishers in the Tremor Media network to accept targeted Google AdSense for video advertising formats with a simple check-box.
“Tremor’s support for Google’s AdSense for video beta program immediately opens the door to additional revenue streams for video publishers currently using our Ad-inStream monetization platform, and an additional incentive for new publishers to adopt it,” said Jason Glickman, CEO, Tremor Media. “Ad-inStream is the easiest platform available to video publishers to monetize their video content with multiple revenue sources. We can now offer AIS users an additional pool of advertising that they can select as easily as their current options and still maintain full control over the user experience.”
According to Jupiter Research, watching online video is now ranked as the most common consumer behavior in emerging media. Tremor Media provides access to those consumers through their network of more than 800 aggregated sites that reach 94 million unique users every month (comScore 1/08). “Supporting the AdSense for video beta program extends our commitment to offering our publishers the widest variety of video advertising opportunities and enhances our ability to maximize their revenue,” continued Glickman.
Publishers across Tremor Media’s network can now support traditional text overlays through Google’s AdSense for video beta, providing contextually targeted advertising by leveraging a video’s metadata. Additionally, Tremor will also support InVideo graphical and rich media overlays that aid advertisers with a consistent brand message across their traditional display advertising as well as emerging video ad formats.
The Ad-inStream video monetization platform is an ASP for publishers to schedule and dynamically deliver in-stream video and overlay advertising from multiple ad sources. AIS gives publishers full control over how their video content is monetized by enabling IAB compliant dynamic video ad insertion from multiple ad sources in pre-roll, post-roll, and overlay formats. The AIS platform gives publishers the ability to integrate their existing ad servers for the management, measurement and delivery of in-house video ad sales, multiple ad network partners and emerging video ad formats through an easy to use toolkit.
About Tremor Media
Tremor Media is a leading online video advertising network providing advertisers with both in-banner and in-stream video advertising opportunities on over 800 top-tier publisher sites with more than 94 million unique visitors per month. Tremor also provides publishers with a full suite of products and services to monetize streaming video and maximize ROI. Tremor’s full service solutions offer the necessary tools for advertisers and publishers to utilize online video advertising as a powerful interactive medium. For more information visit: http://www.tremormedia.com
