Event will Include a Line-up of Speakers from Nike, Publicis Groupe, Nokia, BSkyB, Coca-Cola, Ogilvy Entertainment, HSBC, Washington Post, WPP and More
NEW YORK, NY – March 11, 2008 – The Online Publishers Association (OPA) today announced that its 3rd annual global forum will feature CEOs and top marketing and media executives from advertising agencies, publishers, and global brands. Among the topics that will be addressed at OPA ’08 London: Forum for the Future include leveraging innovation to increase value, the mobile Web, online video advertising, marketing to the social Web, and more.
Among the confirmed speakers for the event, which will take place at the Landmark Hotel in London from May 14-16, 2008, are:
Chris Ahern – Reuters Media; President
Saul J. Berman – IBM; Global Strategy & Change Services Leader
Dr. Scott Gallacher – BskyB; Director of Online & Partner Marketing
Alex Hungate – HSBC Holdings; Head of Personal Financial Services and Marketing
Carol Kruse – Coca-Cola; VP of Global Interactive Marketing
Andy Lark – Dell Inc., VP Global Communications & Marketing
Caroline Little – CEO and Publisher, Washingtonpost.Newsweek Interactive
Tero Ojanperä – Nokia; Executive VP, Entertainment and Communities
Simon Pestridge – Nike, Marketing Director
Mark Read – WPP; Director of Strategy
Dr. Stefan Roppel – Holtzbrinck eLAB; CEO
Doug Scott – Ogilvy Entertainment; Senior Partner and Executive Director
Rishad Tobaccowala – Publicis Groupe; CEO, Denuo and Chief Innovation Officer
For a full list of speakers, visit www.online-publishers.org/globalforum
In two days of speeches, panel discussions and case studies, the event will address pressing topics in digital media, including:
The Business Model and Monetization of Media: Transforming the economics of a media business and leveraging innovation.
The Internationalization of Global Media Brands: How major media brands are extending their reach beyond local borders.
Marketing to the Social Web: How digital customer communities build businesses.
Managing a Global Brand: What marketers are doing to leverage online media to build global brands.
The Mobile Platform: What media companies, suppliers and marketers should do to scale their mobile business.
Getting Beyond Pre-roll: How marketers and publishers are building innovative video formats.
The Future of Media: Inspiration, irritation and illumination.
Additional details and registration information can be found at: www.online-publishers.org/globalforum.
What: OPA ’08 London: Forum for the Future
Who: Advertising and Media Executives From Around the Globe
When: May 14 to May 16, 2008
Where: The Landmark London Hotel, 222 Marylebone Road, London NW1 6JQ, United Kingdom
About the OPA
Founded in June 2001, the Online Publishers Association is an industry trade organization whose mission is to advance the interests of high-quality online publishers before the advertising community, the press, the government and the public. Members of OPA represent the standards in Internet publishing with respect to editorial quality and integrity, credibility and accountability. OPA member sites have a combined, unduplicated reach of 131.7 million visitors, or 73% percent of the total U.S. Internet audience (Source: comScore Media Metrix, July 2007 combined home/work/university data). For more information, go to www.online-publishers.org.
