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WPP Acquires Fēnom Digital

LONDON -- WPP (NYSE: WPP) announces the acquisition of Fēnom Digital, one of the fastest growing digital transformation agencies in North America. “Expanding our business in...

WPP Recognised in the Bloomberg Gender-Equality Index for Fifth Year in a Row

NEW YORK & LONDON -- WPP (NYSE: WPP) was named in the 2023 Bloomberg Gender-Equality Index (GEI) for the fifth consecutive year. The 2023 GEI...
Ad Tech Daily

BidMind is Now Available in Latin America

BidMind’s omnichannel programmatic advertising platform offers brands and agencies a way to reach new audiences and help plan, run, and measure Mobile, Web, Audio,...

WPP Recognised in Bloomberg Gender-Equality Index for Fourth Consecutive Year

NEW YORK & LONDON -- WPP (NYSE: WPP) was named in the 2022 Bloomberg Gender-Equality Index (GEI) for the fourth consecutive year. The Index tracks...
Ad Tech Daily

Cavai and Seedtag Help Lay’s to Spread the Word of Its Iconic Restaurant Flavors...

London, UK: Cavai, the leading conversational advertising cloud, has launched an innovative campaign with PepsiCo’s potato crisps brand Lay’s®  in the Benelux, leveraging creative,...

Michael Komasinski Appointed Global CEO Merkle

Komasinski succeeds Craig Dempster who has announced his retirement after 15 years with Merkle and four years with dentsu - Michael Komasinski’s appointment comes at...
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Premier League Launches ‘Boot Out Piracy’ Campaign in Hong Kong for a Second Year

Campaign aims to raise awareness of the dangers of online piracy after research shows a majority of the pirate websites pose considerable risks The Premier...

WarnerMedia Successfully Wraps 2021/22 Upfront with All Major Ad Agencies

NEW YORK -- WarnerMedia announced today that it has completed all major ad agency negotiations as part of the 2021/22 Upfront, concluding the most...
Ad Tech Daily

WPP Wins Industry’s Most Creative Company at Cannes Lions

LONDON -- WPP (NYSE: WPP) was today named the most creative company of the year at the Cannes Lions International Festival of Creativity. WPP agencies...

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