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Havas CX Announces First Major Appointment in North America, Names Liz Roche to General...

With helia rolling into Havas’ new customer experience network, Roche brings strategic expertise to lead digital transformation specialists NEW YORK -- Havas Creative North America...
Ad Tech Daily

Pattern89 Reveals the 2021 Ad Creative That Will Work Best

Analyzing over 200 billion data points, Pattern89 predicts what imagery, video, colors and copy will perform best for advertisers next year INDIANAPOLIS -- Pattern89, a...
Ad Tech Daily

WPP and Anzu.io Partner to Bring New In-game Advertising Standards to Global Brands

NEW YORK -- WPP (NYSE: WPP) and Anzu, an adtech startup specializing in integrating advertising into video games, today announced a partnership aimed at...

WPP Creates AKQA Group

AKQA and Grey launch new network model – industry powerhouse offers clients outstanding creativity, innovation and brand-building at global scale LONDON & NEW YORK --...

IPG Mediabrands Expands Creative Practice with Launch of Mediabrands Content Studio

Brendan Gaul Elevated to Global Chief Content Officer to Lead Content Studio Network Across 12 Global Markets NEW YORK -- IPG Mediabrands today announced the...

yellowHEAD Releases Ad Creative Benchmark Report for Social Casino Games

Using the proprietary Alison platform, the performance marketing company analyzed 300M+ impressions to find the most effective ad creative strategies NEW YORK and GA’ASH, ISRAEL...
Ad Tech Daily

Dentsu Taps VidMob to Launch Global ‘Attention Economy’ Ad Lab Initiative

NEW YORK -- As part of its Attention Economy program, which aims at redefining how advertising campaigns are planned, measured, and optimized for attention,...

Cavai Launches Groundbreaking Conversational ‘Avatar’ for Havas Media and Michelin

Animation of the iconic Michelin logo brings the brand to life and offers helpful advice to web visitors https://vimeo.com/477208140 London: Cavai, the leading conversational advertising cloud,...

Leeds Digital Marketing Agency Bolser Partners With Microsoft to Create Live Streaming Ads for...

Leeds-based digital marketing agency Bolser has partnered with Microsoft Global Channel Marketing in Redmond, Washington, to create a new advertising platform for retailers worldwide. The new platform...

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