ADTECH selected on merits of technology excellence, data privacy and integrity
New York, NY – May 8, 2008. ADTECH, a leading provider of ad server technology, has today announced a significant and global deal with .Fox Networks, one of the largest international ad networks and the online division of Fox International Channels (FIC), a wholly owned subsidiary of News Corporation. ADTECH is part of AOL’s Platform-A advertising business.
ADTECH will replace the incumbent online advertising platform with Helios IQ for delivery of all premium inventory across multiple platforms. Set up will take place across 20 countries over the next six weeks, migrating more than 100 sites onto ADTECH.
“With ADTECH’s growing presence worldwide, we can now leverage their expertise to support .Fox Networks in Latin America – something we were unable to do previously,” said Phil Nott, Director of Operations, .Fox Networks. “Delivering advertising campaigns through multiple channels is key to our growth, and ADTECH is providing us with the reach, flexibility and security that will enable us to continue our market leadership.”
The .Fox Network currently delivers in excess of 10 billion page impressions to over 50 million unique users each month.
“The Helios ‘Dashboard’ facility not only ensures the highest levels of security to protect our data privacy and integrity, but it also delivers advertisers with clear reports on campaign success,” added Nott.
“This is an extremely important global win for ADTECH,” said Dirk Freytag, CEO of ADTECH. “.Fox Networks is world renowned for its success and popularity, and the delivery of its ads through multiple channels and platforms will take its growth to the next level. We have a big migration and roll out task ahead and we’re very excited to be involved.”
Helios IQ is a highly advanced, customizable ad-server solution which allows easy handling of even the most complex rich media ads with few clicks. The modular, state-of-the-art backend architecture of the solution allows quick and flexible adaptations of customer requirements. The system provides unique flexibility and security for better campaign management with an impressive real time push. In addition, the success of each campaign can be monitored in real-time. This saves traffic managers’ significant reporting time and provides full control over every campaign.
