Advertisers, Agencies Flocking to Branded Video Network to Drive Efficiency, Increase Reach and Reduce Campaign Costs
San Francisco – May 23, 2008 – BrightRoll, the only branded video advertising network, today announced the end of video rich media fees in response to industry-wide demand from advertisers seeking a more cost-effective and scalable way to execute video ad campaigns across branded properties online.
Agencies and the advertisers they represent are increasingly frustrated with the challenges of implementing online video campaigns. The need to work with multiple vendors, increased use of new video ad formats and lack of clarity into inventory quality play a significant role in eroding efficiencies, leading to poor performance and limited campaign distribution.
BrightRoll’s integrated solution allows advertisers to execute all of their online video advertising campaigns through a single vendor, including media distribution without video rich media fees – eliminating the hassles of working with multiple vendors to execute an online video campaign.
Among the advertisers seeing success from their recent BrightRoll-executed campaigns are Liberty Mutual and The National Geographic Channel. These advertisers and their agencies have benefitted from streamlined campaign execution, reduced fees and enhanced operational efficiency.
BrightRoll offers media distribution through its network of more than 500 branded publishers and supports every widely accepted display and video ad unit. The company’s video rich media services offer a compelling solution for advertisers that are looking to integrate video advertising into display inventory in addition to in-stream inventory, and major agencies are adopting its approach.
“BrightRoll enables agencies to convert any piece of video content into a compelling online video campaign at the price of media distribution,” said Tod Sacerdoti, founder & CEO, BrightRoll. “Advertisers’ budgets should only be spent on creating and distributing compelling content, and our massive, cost-effective reach coupled with best of breed video technology is a can’t miss proposition for agencies.”
As video advertising continues to gain momentum (eMarketer expects rich media and video ad spending to reach $9.4 billion by 2012), BrightRoll is helping leading brands take advantage of the medium by making campaign execution and development more streamlined, targeted and cost-effective.
“We believe that BrightRoll’s distribution, customization and service offerings uniquely serve the needs of our agency,” said Vivian Herron, digital media planner, Hill Holliday. “BrightRoll allows us to accurately and cost-effectively target campaigns, such as the Liberty Mutual Responsibility Project, and the additional video rich media services allow our agency and our clients to maximize the value of every dollar in the campaign budget.”
“Video is one of the most compelling forms of advertising on the market and we feel that BrightRoll’s level of customization and distribution channels ideally suits the needs of our agency and our clients including The National Geographic Channel,” said Aaron Driver, media planner, Mediasmith. “By including rich media services, video delivery, and a top tier site list in its offering, BrightRoll has allowed us to successfully and cost-effectively execute campaigns that capture our target audience’s attention.”
Launched in July 2006, BrightRoll is the only advertising network wholly focused on matching quality brand advertisers with the country’s top branded media properties. The company executes video campaigns on two-thirds of the top 100 online media properties in the United States.
BrightRoll is the world’s largest and most trusted video advertising network, having served billions of advertisements since founding. BrightRoll helps major brands and agencies execute “smart video ad campaigns” across the industry’s leading publishers, including more than half of the top 100 online media properties in the United States. BrightRoll’s proprietary campaign execution, inventory management and advertising delivery technology provide brands and agencies with the reach, frequency and scalability needed to achieve their campaign goals. BrightRoll is a privately held, venture-backed company and holds its headquarters in San Francisco, California. BrightRoll offers its service at http://www.brightroll.com.