‘eMarketing eXcellence‘ is the book I was craving for all through my university years yet never found it. It is the training I hoped to be receive in eMarketing classes yet never got it. In a nutshell, it is the definitive reference for all students and professionals with an interest in Digital Marketing.
Written in an accessible yet almost academic language, ‘eMarketing eXcellence‘ offers both theoretical and practical examples on how today’s businesses should integrate their Digital Marketing efforts. The authors have successfully combined known marketing planning theories with digital models, giving the reader a very deep understanding of the Digital Marketing and Digital Business environment. I am extremely impressed by the very fluent discours and the way established marketing concepts are explained in the context of the digital media realities and practices.
The book has a profoundly practical character and is based on the CIM E-Marketing Award. It includes numerous case studies and has an UK and European emphasis, an aspect very welcome in an environment greatly dominated by the US-centric eBusiness practices.
The eMarketing mix along with the integration of the SOSTAC planning system (created by PR Smith) are definitely the highlights of ‘eMarketing eXcellence’.
This is a must-read, a definitive reference book for all involved in marketing strategy and implementation.
Title: eMarketing eXcellence – The Heart of eBusiness, second edition
Authors: PR Smith, Dave Chaffey
Paperback: 360 pages
Publisher: Butterworth-Heinemann; 2 edition (8 Jul 2005)