ALEXANDRIA, Va. June 18, 2008 AdJuggler, Inc., the industry leader in online ad management systems for small and mid-market businesses, today announced the company has joined the Interactive Advertising Bureau (IAB) and it will submit AdJuggler 6 for certification in accordance with the IAB’s accepted industry standards. AdJuggler has retained the Audit Bureau of Circulations as the company’s auditor to begin the IAB certification process.
The IAB is an industry trade group that represents leading interactive companies. It is responsible for promoting standards for how online ad impressions are counted, thereby legitimizing a vendor’s measurement accounting. The IAB certification process assesses solutions in accordance with industry-accepted standards and certifies those systems that meet the organization’s rigorous requirements.
“Certifying AdJuggler 6 is a significant undertaking, but it’s important for AdJuggler and for our customers,” said Jonathan Rivers, executive vice president for AdJuggler. “We have been able to grow based on word of mouth and referral business due to our superior customer service, and with the certification in hand, we can be even more competitive. For years we’ve been saying that companies can deploy AdJuggler’s technology to receive all the features provided by the three largest vendors but at a more attractive price. By certifying the product, we can demonstrate parity, helping our customers compare solutions apples to apples and see first hand the value we provide.”
Since 2004, IAB has worked to educate the market on the need for certification and the value of using independent auditors to ensure vendors are delivering what they promise. The IAB’s effort to promote standards is intended to free the market from existing ambiguity and confusion about how ad impressions are counted and provides transparency to industry systems that measure ads.
About Thruport Technologies, Inc.
Thruport Technologies, Inc. (www.thruport.com) develops and maintains the industry-leading online ad management system, AdJuggler® and offers a broad range of managed server solutions ranging from dedicated hosting platforms to highly available clustered configurations. Thruport supports Linux environments, specializing in serving enterprises with resource-intensive commerce, streaming, and transaction requirements. Thruport also develops and maintains the award-winning virtual office suite HotOffice. Thruport’s world-class data center and network operations are located in Alexandria, VA. Thruport Sales can be contacted at 1-888-358-3400 or [email protected].