Traffic growth averaging 30% per month, demonstrating the phenomenal growth of the device and its browsing prowess
San Mateo – July 10, 2008 – AdMob, the world’s largest mobile advertising marketplace, today released metrics on their iPhone ad unit. The company has seen an explosive increase in traffic over the past few months, faster then the rate of mobile browsing worldwide.
– Since the announcement of the iPhone ad network back in July 2007, AdMob as served over 249 million advertisements worldwide.
– AdMob’s iPhone network served 51.8 million ads in June Worldwide, a 32 percent increase from the 39.1 million ads served in May.
– AdMob served 34 million ads in the US in June, up by 31 percent from the 25.9 million ads in May.
– The most traffic on the iPhone has come from the following countries in order of magnitude – United States, Philippines, United Kingdom and France (see chart below).
– Major advertisers that have run iPhone ads exclusively with AdMob include Land Rover, Jaguar and Fox (see video links below).
Video: Jaguar ad and Landing Page: http://www.vimeo.com/828648
Land Rover iPhone Landing Page: http://awwdev.com/LandRover
– Popular consumer features of the iPhone advertisements include the store locator with integration of Google maps, and click to call and click to play video.
“The usage patterns on next generation devices are terrifically exciting – we served nearly a quarter-billion ads on the iPhone in its first year in the market. We expect that the iPhone and devices like it will be an enormous catalyst for the mobile media business.” said AdMob CEO Omar Hamoui.
The iPhone ads leverage AdMob’s targeting capabilities, enabling advertisers to reach users based on their behavior and demographics. Initial data show users hitting typical mobile sites, including weather, news, entertainment and sports.
About AdMob
AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 3.5 billion mobile banner and text ads per month. Founded in January 2006, AdMob allows advertisers to reach their customers on the mobile Web and enables publishers to increase the value of their mobile sites. AdMob offers both advertisers and
publishers the ability to leverage targeted and personalized advertising in more than 160 countries. Sample Q2 AdMob customers include MTV, Marriott, Jaguar, P&G, American Express, Adidas, Electronic Arts, MSN, Paramount Pictures, Warner Home Video and many more.
AdMob’s global mobile metrics report has become a standard by which the mobile Internet is being measured. A free copy of the report can be accessed by visiting www.admob.com/metrics.
To learn more about AdMob, visit www.admob.com.
