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Home Ad & Media Strategies Exponential Interactive Inc. Joins Network Advertising Initiative

Exponential Interactive Inc. Joins Network Advertising Initiative

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EMERYVILLE, CA – July 9, 2008 –Exponential Interactive, Inc., the technology-driven media services company that delivers innovative products and services to meet the demands of advertisers and publishers, announced today that it has joined the Network Advertising Initiative (NAI), a cooperative of online marketing companies that are committed to ensuring consumer protection and privacy online. As a member of the NAI, Exponential and its Tribal Fusion ad network will adhere to all NAI standards, including giving consumers the ability to opt out of targeted advertising.

“Joining the NAI supports our ongoing commitment to transparent business practices and the highest of standards, particularly when it comes to protecting consumers’ privacy,” stated Dilip DaSilva, founder and chief executive officer of Exponential Interactive. “We look forward to working with the NAI and serving as an industry leader to establish additional responsible business and data management practices.”



“We’re thrilled that Exponential has joined the NAI and is demonstrating its commitment to protecting consumer privacy,” said Trevor Hughes, executive director of the NAI. “The growing participation in the NAI validates the importance of developing responsible, consumer-focused industry standards. “

The NAI is a trade association for online marketing organizations. The NAI was formed in 1999 in response to consumer concerns over the use of profile-based targeted online advertising. The resulting set of self-regulatory principles remain a model for effective industry self regulation. The NAI Opt-out Tool was developed for the express purpose of allowing consumers to “opt out” of targeted advertising delivered by member ad networks. Consumers interested in opting out of receiving cookies from Exponential’s Tribal Fusion network can do so on the NAI Web site or by visiting from Exponential’s privacy policy page.

About Exponential™ Interactive, Inc.

Exponential is a technology-driven media services company that delivers innovative products and services offering various types of digital marketing to meet the demands of advertisers and publishers. Representing over 1,500 of the key vertical publishers on the Net today, and as the partner of choice for many of the world’s leading advertising agencies and advertisers for their online campaigns, the company offers a fully integrated suite of online advertising solutions, including brand and CPM advertising, performance marketing, lead generation, local search, online shopping portal and in-text solutions.

Each of Exponential’s businesses – Tribal Fusion®, FullTango®, LeadGenuity®, EchoTopic®– brings state-of-the-art optimization technology and expertise, generating 30 billion online ad impressions per month, reaching 70% of the US Internet users and 230 million consumers worldwide.

Exponential Interactive, Inc. is privately held and headquartered in Emeryville, CA and has offices throughout the United States and in London and India. For more information, please call 510.250.4018 or visit: http://www.exponential.com

About the NAI

The NAI (Network Advertising Initiative) is a cooperative of online marketing companies committed to building consumer awareness and establishing responsible business and data management practices and standards. As increasingly sophisticated online advertising technologies evolve, consumer concerns about their impact on online privacy mount. The NAI is prepared to meet these concerns with both effective industry self-regulation and sensible protections for online consumers. To learn more, visit www.networkadvertising.org.