I bet the name doesn’t tell you much, SnaggableAds – is it an ad that snags something, is it you who can snag an ad? The frenzy to make everything online ‘cool’ by using quirky names hit PointRoll and Clearspring too. The new ad product though, SnaggableAds, is an interesting mix of rich media capabilities and widgetization, with a viral element attached to it.
In a nutshell: the widget component that can be grabbed from any PointRoll ad unit and shared across social networks, start pages and blogs. The viral distribution capability exponentially spreads the advertiser’s brand messaging across the Internet, while tracking functionality lets advertisers monitor the widget’s progress and user engagement long after it has been grabbed from the initial ad.
PointRoll’s or your own creative team can develop widgets from scratch or from existing assets, using PointRoll’s rich media capabilities and Clearspring’s cross-platform widget services. Clearspring’s viral sharing functionality may be placed into any of PointRoll’s ad formats, including FatBoy expandable ads, TowelBoy pre-expandable ads and TomBoy polite ads. No news on the girls, yet.
Here’s PointRoll step-by-step explanation on how SnaggableAds work:
– Create a widget on Clearspring’s easy-to-use platform, generating a unique widget ID.
– Build your PointRoll rich media ad, incorporating the widget ID (or let us do it for you).
– We’ll serve your ad to each publisher and placement on your media plan.
– Users view the ad, then snag the widget and place it on their websites, blogs and social networking profiles.
– You sit back and watch as your brand spreads across the internet.
PointRoll engineers your widget to work within the ad unit per each publisher’s specifications, while Clearspring’s menu (included with each widget) lets clients select the appropriate format for the site where they plan to place the widget.
Tracking and measurement could be a thorny issue but PointRoll insists that they provide a wealth of rich media metrics, accessible via AdPortal, including the number of times your widget was snagged. Clearspring tracks your widget’s syndication, showing you which placements the widget was snagged from, where it has landed and how people are interacting with it. If you have widgets in multiple creatives, you can easily adjust the creative rotation in AdPortal to capitalize on the more popular placements.
SnaggableAds are still too new in the widget ads landscape to be pronounced a hit or a miss – surely, they sound intriguing enough and it will be interesting to see if and how the market will integrate them. Do you know any publisher displaying these SnaggableAds? If so, please leave a URL as a comment so we can look into these SnuggableSnaggableAds more!
