The Tristitial is a multi-ad and/or multi-advertiser rich media ad format that increases CPM ad revenue for web publishers and ad networks by tripling the number of banner ads displayed in an ad space during any particular impression served to a web page. With a Tristitial, each banner ad can be displayed for a discounted CPM that substantially lowers advertising costs for each of the three corresponding advertisers (if used as a solution to serve ads from multiple advertisers for the same impression), while still yielding aggregate discounted CPM ad revenue from all three advertisers that exceeds the total ad revenue that would have resulted from just one advertiser paying the non-discounted CPM.
The Tristitial is inspired by the classic rotating billboards of outdoor advertising that enable the same ad space to be shared by three different online campaigns.
The Tristitial is comprised of 3 static GIFs and/or JPEGs (one static GIF or JPEG for each advertiser) and can optionally integrate up to 3 Flash-based creatives that are downloaded and displayed at run-time.
The Tristitial utilizes advanced tracking techniques that allow the separate impression counting and click tracking for each displayed banner. Tristitials come in a basic and in a Flash-enhanced form:
– Basic Tristitials embed only static GIFs and JPEGs;
– Enhanced Tristitials can also download at run-time Flash creatives to be animated during the transition between campaigns.
Benefits of using Tristitials:
– provides publishers with a solution to any ad inventory shortage, whether seasonal or year-round;
– can be used as a solution to reduce ad clutter, such as home pages with heavy traffic;
– can statistically ensure an equal exposure to all 3 creatives within the Tristitial.
The Tristitial is not designed as a tool to triple the impression count of a publisher’s ad inventory or as a way to deceive advertisers with false reporting. The snap2eyes agreement governing the Tristitial prohibits the publisher from using such Tristitial to share an ad space among multiple advertisers without their prior consent.
Browser & OS Compatibility: Macromedia Flash Player version 7 or higher is required
Typical Ad Call to Display Ratio: 1:1. As with any rich media ad that is served correctly, if the Tristitial cannot be served for lack of a sufficiently current Flash Player, then an alternate image is served. This is possible as a result of the JavaScript being disabled, which is required for the “sniffer” code to execute, in the event that the required plug-in is missing or the plug-in version is incompatible with the ad (source: DoubleClick Help Center).
Ad Serving Recommendations: Macromedia Flash Player plug-in “sniffer” code is recommended to allow serving an alternate image when the “sniffer” fails to execute (JavaScript disabled), or fails to detect presence of the correct version of Macromedia Flash Player plug-in, if any.
As with any other rich media ad, the Tristitial can be served while writing the required tags dynamically into a webpage or a layer, or by populating inline frames. Regardless of the method used, JavaScript should always be used to detect the presence of a compatible Macromedia Flash Player plug-in.)
Due to security restrictions of Macromedia Flash Player, and because an Enhanced Tristitial utilizes cross-movie scripting, all 3 Flash creatives as well as the Tristitial itself should be uploaded and served from the same fully qualified domain name (FQDN) (and in the case of the Tristitial, from the same ad server).
Details: http://www.tristitial.com and http://www.snap2eyes.com.
Additional source: help.doubleclick.com
