TRAFFIQ Adds New Head of Business Development

Scott Portugal Joins Leading Advertising Exchange as Senior Vice President of Global Business Development.

NEW YORK, NY – July 29, 2008 – TRAFFIQ® – The Internet Traffic Exchange today announced the appointment of Scott Portugal as senior vice president of global business development. Portugal will report to TRAFFIQ chief operating officer Dan Ballister.

In his new role, Portugal will be responsible for aggressively expanding TRAFFIQ’s global sales efforts. Until recently, Portugal was vice president of publisher development at TACODA – now a part of AOL’s Platform A network, where he managed publisher client services and business development. Scott has previously managed the MaxOnline ad network (Ask/IAC) and helped develop the Investor-Reach Advertising Network, a division of Zacks Investment Research.

“Scott has tremendous experience leading sales and business development efforts for large advertising marketplaces,” said Dan Ballister, COO of TRAFFIQ. “His strong relationships with the advertiser and publisher markets make him a great addition to our team, and will help establish TRAFFIQ’s advanced media management and inventory management tools as leading solutions in their field.”

TRAFFIQ ( is an efficient, open and value-driven marketplace, directly connecting buyers and sellers of online media for optimized ad yield and maximum return on investment. Participants on TRAFFIQ include leading publishers, advertisers, and ad agencies. TRAFFIQ is also a member of the IAB Marketplace advisory board, helping educate interactive advertisers and publishers on the best practices that foster industry growth. TRAFFIQ is headquartered in New York City, with offices in Falls Church, VA. For more information, contact us at [email protected].