YuMe Ranked Largest Video Ad Focus Property

Redwood City, CA—July 21, 2008 —YuMe announced today that it is the largest video ad network in the US by unique visitors, and that it has cracked the top 10 in comScore’s June 2008 Ad Focus report from its Media Metrix service. comScore reported today that the YuMe network had over 134 million unique visitors in June 2008, making YuMe the 8th largest ad focus property overall, and easily the largest dedicated to video advertising. YuMe’s total potential reach is 71% of the US online population every month.

Ad Focus Property / Total Unique Visitors (000)
1. Platform-A / 170,312
2. Yahoo! Network / 158,064
3. Google Ad Network / 154,419
4. Specific Media / 148,311
5. ValueClick Networks / 141,915
6. Yahoo! / 138,426
7. Tribal Fusion / 137,569
8. YuMe Video Network / 134,864
9. Google / 131,697
10. Casale Media Network 128,569

Source: comScore Media Metrix, June 2008

In 2008 alone, the YuMe network has added many top–notch video publishers including Microsoft, Demand Media and blip.tv, and many others, increasing the total number of YuMe publishers by more than 75%.

“Our commitment to video, proven platform and explosive growth makes YuMe without a doubt the best place to buy video advertising in premium content on a national scale,” said Jayant Kadambi, YuMe’s co–founder and CEO. “Our powerful video ad serving platform delivers maximum value for advertisers and publishers by matching each ad with the right video and the right viewer at the right time.”

Along with this quantifiable momentum showcased in comScore’s recent data release, YuMe has also closed a contract with Shopping.com, who, along with previously announced partners SpotXchange and Google’s AdSense for Video, will be providing performance advertising feeds to YuMe’s Adaptive Campaign Engine (ACE). ACE helps publishers achieve the highest fill rates and effective CPMs possible by matching each video ad impression in their inventory to the best money–making opportunity from their own sales team or a third^–party seller.

YuMe offers the only video advertising technology that can dynamically serve, target and optimize video ads in real–time across all digital media platforms, from destination websites to P2P downloads to mobile phones, letting advertisers achieve unprecedented reach with a single buy.

About YuMe
YuMe is the largest dedicated online video ad network and ad management system. With 400+ websites, more than 500 million video streams, and 134 million unique visitors, the YuMe network provides both audience scale and quality reach for advertisers. The YuMe ad management system gives advertisers and publishers the unprecedented ability to identify, classify, and track content to ensure brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms—Web, downloads, mobile, and IPTV. Key YuMe innovations include the first cross–platform ad solution and the ability to serve multiple ad formats and placements through a single, unified system. YuMe is a privately held company headquartered in Redwood City, CA and backed by Khosla Ventures, Accel Partners, BV Capital and DAG Ventures.

For more information, visit YuMe’s website at www.yume.com and the take2video blog at www.yume.com/blog.