The move is likely to support monetization of ConvoCast’s content, improve the targeting and relevancy of the ads.
blinkx, the world’s largest and most advanced video search engine, today announced a technology partnership with ConvoCast, a voice-enabled audio community company that has created an innovative platform for improving audience engagement and interaction for broadcast and print media companies. Leveraging telephony and the Web, ConvoCast enables real-time interaction around professional content using natural voice expression.
ConvoCast will utilize blinkx’s patented speech recognition technology to provide transcription, discovery and intelligent tagging of audience-generated content for ConvoCast’s AudienceVox application for Radio and Television, as well as their ReaderVox application for Newspapers and Print Publishers. blinkx’s advanced rich media search technology will also be integrated into the application so that users can find relevant audio and video content about the topics they are discussing.
“Today’s content consumers want to express their opinions around professional content – anytime and anywhere,” states Eric Tulin, CEO and co-founder of ConvoCast. “ConvoCast technology enables everyone to express themselves through the simplicity and nuance of voice in real-time and syndicate those opinions to the specific audience community, as well as other social networks. With blinkx, we’ve increased the value of our white-label utility for media partners by allowing intelligent indexing of audience- generated content, search and discovery of relevant audience and professional content integrated with state-of-the-art speech recognition and voice-to-text conversion.”
“We’re delighted to be working with ConvoCast on their innovative offering,” said Suranga Chandratillake, founder and CEO of blinkx. “The Web has evolved from a text-based universe to one filled with multimedia. People are using the Internet to communicate using video and audio, in addition to the written word. blinkx’s unique technology makes it simple for ConvoCast to index, search, and discover any rich media content that audiences are passionate about.”
With a solid technology to tag content and make it searchable, it seems that monetizing audio and video content can get easier for ConvoCast and blinkx, even if not completely hassle-free. While not too common right now, we may soon witness large-scale usage of targeted audio in-stream ads – there is surely a lot of inventory available.
