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CTV Overshadows Linear TV While Social and Programmatic Spark Debates, IAS Industry Pulse Report...

Integral Ad Science (IAS), the global leader in digital ad verification, today released its 2021 Industry Pulse Report. Surveying over 200 ad industry experts,...

63% of Brands and 72% of Agencies Expect More Ad-Buying Deals to Be Traded...

In September, an independent adtech company, Admixer, surveyed 43 brands and 50 advertising agencies from Europe to understand how they will shape their growth...
Ad Tech Daily

Pattern89 Reveals the 2021 Ad Creative That Will Work Best

Analyzing over 200 billion data points, Pattern89 predicts what imagery, video, colors and copy will perform best for advertisers next year INDIANAPOLIS -- Pattern89, a...

yellowHEAD Releases Ad Creative Benchmark Report for Social Casino Games

Using the proprietary Alison platform, the performance marketing company analyzed 300M+ impressions to find the most effective ad creative strategies NEW YORK and GA’ASH, ISRAEL...

Merkle B2B Study Reveals Gaps in Customer Expectations and Experiences

Four B2B Brand “Superpowers” Hold the Key to Unlocking the Ultimate B2B Buyer Journey Columbia, MD – Merkle, a leading technology-enabled, data-driven customer experience management...
Ad Tech Daily

MoEngage Named a Leader in the 2020 Gartner Magic Quadrant for Mobile Marketing Platforms

MoEngage, the leading insights-led customer engagement platform, today announced that it has been named a "Leader" in the 2020 Gartner Magic Quadrant for Mobile...
Ad Tech Daily

Brands Matter: US$22 Trillion Wiped off Company Values in q1 2020, but Global Study...

COVID-19 panic slashed US$22 trillion off company valuations worldwide in Q1 2020 (from US$116.6 to US$94.8 trillion between January and April).While the global economy...
Ad Tech Daily

Merkle’s Q3 2020 Digital Marketing Report Shows Strong Growth in E-commerce and Retail, While...

Growth highlights include Amazon Sponsored Brands ad spend up 74% and Google Shopping ad spend up 12% Y/Y in Q3 2020 Columbia, MD -- Merkle...

Customer Data Analysis Key to Omnichannel Marketing Success and Business Growth

- Companies that analyze customer data are more than twice as likely as their peers to significantly outperform against marketing goals BRISTOL, UK – Companies which...

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