Advertising Reports and Studies

Study finds brands that use innovative streaming TV ads drive 78 percent greater search intent compared to traditional TV ads NEW YORK -- MAGNA Media...

“FlexiVODs” emerge: 47 per cent of TV streamers are considering changing streaming subscriptions 76 per cent of Canadians are now TV streamers, and 18 per...

Majority of respondents plan to increase advertising spend on YouTube (79%) and Instagram (75%) NEW YORK -- Smartly.io, the leading digital advertising platform for creative...

Effectv’s analysis of viewership trends during March Madness 2022 shows a majority of households get into the sports spirit, with 65% tuning into the...

IRVINE, Calif. -- Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced that it has been named to G2’s 2023...

The Ecommerce Site Search Trends 2023 report reveals retailer takeaways on search technologies, personalization, and hybrid retail strategy SAN FRANCISCO -- Algolia, the only end-to-end...

NEW YORK -- TVB (www.tvb.org), the trade association of America’s local broadcast television industry, today issued this statement following Netflix’s recent “Basic with Ads”...

NEW YORK -- Veritonic, the industry’s comprehensive audio research and analytics platform, announced today a groundbreaking audio study in partnership with Audacy, concluding that in...

A striking 80% of European users prefer CTV, with connected TV generating a significant increase in ad attention and engagement compared to YouTube and...