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wappier Releases In-App Purchase Pricing Strategy Guide for Mobile Developers, Available Now

“A Guide to Behavioral Economics for In-App Purchase Pricing” details the strategies and best practices needed to optimize in-app price points...
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Effectv and TVSquared Analyze TV’s Impact on Consumer Behavior During COVID-19

Study highlights the importance of staying on air and adapting creative/schedules regularly for optimal performance. NEW YORK -- In a...
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Generation Influence: Gen Z Study Reveals A New Digital Reality

Gen Z is resetting expectations for digital experiences LONDON — The third annual, international study of Gen Z, conducted...
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COVID Drives Long-Term Consumer Shift Towards Online Shopping, New e-Commerce Study Reveals

Social distancing economy drives long-term shift towards online shopping, new study reveals Half (49%) of UK shoppers say they’ve...

World’s Top 25 Most Valuable Media Brands Could Lose Over US$40 Billion of Brand...

Media sector moderately impacted by COVID-19 pandemic, brands could lose up to 10% of brand value, equating to a US$40 billion loss...

Merkle’s COVID-19 Customer Engagement Report Finds 52% of Marketers Increased Spend Since the Pandemic...

Data highlights how marketers have been impacted and are innovating as a result of the COVID-19 crisis COLUMBIA, Md....
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Study Reveals Adapting TV Creatives for Online Attention Drives Real Results For Brands

Teads’ global testing of creative optimisations shows how small improvements in consumer attention lead to large improvements in market brand metrics 
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Brands Put Greater Focus on Local Advertising as Consumers Prioritise Change

A new study by Nextdoor shows businesses are rethinking their strategy as consumers remain loyal and local  London, UK:...
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Triton Digital Releases U.S. Podcast Report for the May 11th – June 7th Reporting...

NEW YORK -- Triton Digital®, the global technology and services provider to the digital audio and podcast industry, announced today the release...

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