LiveRamp’s Data Collaboration Platform Drove 313% ROI for Brands, According to Total Economic Impact...
LiveRamp enables cost savings and business benefits across media planning, campaign performance, and ROAS by collaborating responsibly with data
SAN FRANCISCO -- LiveRamp (NYSE: RAMP), the...
Hoopla Digital, in Collaboration with Generation Media and Lumen Research, Unveils Industry-First Attention Measurement...
London, UK – Hoopla Digital, in collaboration with Generation Media and Lumen Research, has launched a whitepaper introducing the industry’s first attention measurement model specifically...
Digital Publishers Prioritising Business Fundamentals as ESG Efforts Wane, Reveals AOP Survey
Digital Publishers Prioritising Business Fundamentals as ESG Efforts Wane, Reveals AOP Survey
Readership growth is the top priority for digital publishers, which many plan to...
System1 and ITV Reveal the UK’s Favourite Ads of 2024, Highlighting Creativity that Raised...
LONDON - System1 and ITV have unveiled the UK’s top-performing ads of 2024, ranked by emotional resonance, category distinction, and unique creative elements such as...
T-Mobile, RAM, Liquid Death Awarded Most Engaging Super Bowl LIX Ads
Practical Tech won the night while AI underwhelmed, Stellantis filled the absence of auto rivals, and health-focus brands scaled the TV outcomes ranks
NEW YORK...
Super Bowl Ads Shift from Stars to Stories and Humor Wins Big
XR Delivers More than 80% of Super Bowl Ads in 2025; Enhanced Creative Intelligence Reveals How Brands Are Reimagining Big Game Impact
NEW YORK --...
Businesses Pay More For Online Customers, But See 6.1% Drop in Conversions as User...
Contentsquare's 2025 Digital Experience Benchmarks Report highlights urgent need to optimize experiences as digital landscape transforms, AI dominates, and consumers demand excellence
New York, NY...
‘The Efficiency Curve’: Finding the Optimal Balance Between CTV and Linear TV Investments
MOUNTAIN VIEW, Calif. -- LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today announced findings from a pivotal study titled...
Particular Audience Named in Forrester Research’s 2025 NRF Innovators Report: Retail-Focused Tech Companies to...
NEW YORK -- Particular Audience, the global leader in AI-powered retail media technology, has been named in Forrester Research’s 2025 NRF Innovators Report. This...
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