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Advertising Reports and Studies

Xandr and IAB Europe Release Guide on Curated Marketplaces

Building efficient programmatic supply solutions with curated marketplaces LONDON – Xandr, AT&T’s advanced advertising company, in partnership with the IAB Europe, today released an industry report...
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AppsFlyer White Paper Reveals Measurement Solutions Are Table Stakes as Advertisers Remain Concerned About...

Study Offers Essential Guidance on Advertising Measurement and Privacy Compliance Based on a Survey of Advertisers in the US, UK and Germany Markets SAN FRANCISCO...

Pacvue Report Reveals 41% Increase in Sponsored Product Spend and 89% Increase in Sponsored...

Amazon Brand Advertising is Booming: Pacvue Report Reveals 41% Increase in Sponsored Product Spend and 89% Increase in Sponsored Brand Spend Year-over-Year Advertisers are spending...
Ad Tech Daily

AdPlayer.Pro Outstream Video Ads Solution Provider Shares Industry’s Perspective on the State of Online...

AdPlayer.Pro, an international provider of outstream video advertising solutions has conducted a survey of advertising executives, aiming to take a snapshot of the current...
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Brands and Publishers Build Direct Relationships to Tackle Data Deprecation

New study finds that almost half (48%) of brand leaders have developed five or more direct relationships with publishers to fuel marketing strategies Two-thirds (70%)...
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Ad blocking? The reports of its death are not exaggerated

Back in the day, ad blocking meant one thing. Blocking all ads. Easy, eh? By design these tools were absolutely rigid; no gray areas,...

LoopMe Supports Brands in Post-IDFA World with Real-Time AI Engine

AI-driven tech stack leverages multivariate approach to maintain 96% model performance, even with all identifiers removed NEW YORK -- LoopMe, the outcomes-based advertising platform, today...

Lockdown Lifting to Signal Surge in Spending, Finds eBay Ads

New insights from eBay Ads UK reveal opportunities for brands to engage consumers from all walks of life as lockdown lifts – from partying...
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HM Government Becomes UK’s Biggest Advertiser in 2020, Nielsen Data Reveals

New ad spend figures highlight the powerful impact of the Covid-19 pandemic, with the UK government and Public Health England in 2020’s top ten...

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