Beyond just watching a video or seeing some snazzy Flash ad, users who opt-in to explore an ad will be more likely to establish brand loyalty and make purchases. VideoEgg has just launched a program for Nike in the United States. It is an interactive shopping tool which is aimed at high-school and college women. It is running on 200 social media sites and has a very interesting sharing functionality. You can see the ad which is presently showcased on the VideoEgg home page.
Below is Andy Plesser’s interview with Matt Sanches, VideoEgg’s CEO and co-founder: some very interesting insights on employing Flash capabilities to support online advertising.
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