2008 OMMA Awards Finalists: Online Advertising Creative

The lists of finalists for the much-awaited OMMA Awards have just been made public. We will take a look today at the finalists in the “Online Advertising Creative” category – I see some of the best campaigns in there so please feel free to give your comments and thoughts on them.

Standard, Flash or Rich Media Banner
Agency: A&E Television / Client: Gene Simmons’ Family Jewels
Agency: IAC Advertising Solutions / Client: Bacardi
Agency: MS3 Marketing / Client: Castrol SYNTEC

Standard, Flash or Rich Media Expandable Banner or Overpage Unit
Agency: Juxt Interactive / Client: Coca-Cola Co./Coke Zero
Agency: Liquid / Client: Paramount/The Spiderwick Chronicles
Agency: Unicast / Client: Warner Brothers/Harry Potter and the Order of the Phoenix

Homepage Takeover/Sponsorship
Agency: AvatarLabs / Client: Sony Pictures/Pineapple Express
Agency: AvatarLabs / Client: Walt Disney Pictures/Wall-E
Agency: The Visionaire Group / Client: Universal Pictures/Wanted

Content Integration
Agency: Digitas / Client: American Express OPEN
Agency: Monster Worldwide Inc. / Client: PBS/Military.com
Agency: Sojern / Client: Delta Air Lines/E-Ticket

Standalone E-mail
Agency: Digitas / Client: American Express and DailyCandy, “Local Deals”
Agency: Merkle Inc. / Client: Corporate Express
Agency: Yesmail / Client: HP

E-mail Campaign
Agency: Moxie Interactive / Client: Verizon Wireless
Agency: Smith-Harmon Inc. / Client: REI
Agency: Tribal DDB / Client: Pepsi-Cola North America, “Pepsi Stuff Insider”

Search Campaign
Agency: 90octane / Client: Globus Family of Brands
Agency: Bigmouthmedia / Client: Hilton Hotels
Agency: Stinson Partners / Client: Costa Cruise Lines

Video Appearing in a Banner, Pre-Roll, Interstitial or In-Stream Unit
Agency: A&E Television / Client: A&E Television
Agency: TM Advertising/Janimation/EyeWonder – Client: Superpages.com
Agency: VML / Client: Dr Pepper

Standalone Video (Not Principally Deployed on YouTube)
Agency: AKQA / Client: AOL News, “Where Are They Now?”
Agency: Enlighten / Client: Bioré, “Let’s Face It”
Agency: Vibrant Media / Client: Unilever, “Blondes vs. Brunettes”

YouTube Video Ad
Agency: Element79 / Client: Gatorade, “Ball Girl”
Agency: Intuit / Client: TurboTax, “Ping Pong and Taxes Made Easy”
Agency: KulaVortex.com / Client: Twentieth Century Fox Home Entertainment, “28 Seconds Later”

Rich Media Campaign
Agency: A&E Television / Client: Paranormal State
Agency: Avenue A | Razorfish/Euro RSCG Worldwide / Client: Nabisco/Ritz, “Open for Fun”
Agency: PointRoll/Armchair Media/Turf / Client: College Board

Agency: Dailey / Client: Intuit/TurboTax, “Tax Rap”
Agency: Exopolis/MMA Creative Group / Client: Roxy and Schick Quattro, “Follow Your Heart”
Agency: Liquid Advertising / Client: After Dark Films, “Miss Horrorfest”

Campaign in Social Media
Agency: Avenue A | Razorfish / Client: Washington Mutual
Agency: McCann Erickson / Client: VeriSign Inc.
Agency: Sapient / Client: Coca-Cola Co./Burn

Mobile or Wireless Campaign
Agency: Ad Infuse/Mindshare/Phonevalley / Client: Strongbow Cider, “Flirtogram”
Agency: AKQA / Client: Nike, “PHOTOiD”
Agency: Moxie Interactive / Client: Twentieth Century Fox/Jumper

Use of Gaming
Agency: AKQA / Client: McDonald’s
Agency: MS3 Marketing / Client: Colgate Palmolive/Speed Stick 24/7
Agency: Play/Denuo / Client: General Motors/Buick

Use of Widgets

Agency: Cheil Worldwide / Client: Samsung/Juke
Agency: Euro RSCG 4D / Client: iShares
Agency: Mediaedge:cia/Mindshare / Client: Ford/Sync

Viral Campaign
Agency: Brief Attention Span Communications / Client: Serena Software, Inc., “Just @#$% It” and “Go @#$% Yourself”
Agency: Element79 / Client: Gatorade, “Ball Girl”
Agency: McKinney / Client: Virgin Mobile, “Promiscuous Text”

Advertising/Promotion Web Site or Microsite
Agency: 65 Media / Client: Twentieth Century Fox/The Simpsons Movie
Agency: Goodby, Silverstein & Partners / Client: Adobe Creative Suite 3, “Adobe Layer Tennis”
Agency: Q Interactive / Client: UPS, “UPS Whiteboard Headquarters”