SAN FRANCISCO – Millennial Media, Inc., the industry’s largest and fastest-growing mobile advertising networks company, today announced that advanced mobile devices are driving the take-up of the mobile Web, and now represent a major, media-rich, highly-effective ad channel driven by Millennial Media.
The advanced device market has seen enormous growth in the past year, with multiple reports projecting 2008 sales to increase more than 50% over last year. Consumers have loudly declared a broad acceptance of these once-thought business-only devices, and the advertising industry has taken notice.
These devices, which include iPhone, BlackBerry® and Windows Mobile® handsets, represent the fastest-growing segment of the over three billion monthly impressions that comprise Millennial Media’s mobile advertising networks (August 2008). Millennial Media’s advanced-device network, which includes a subset of over 120 million monthly iPhone impressions, provides advertisers with access to the largest possible audience of iPhone and advanced device consumers. Millennial Media’s networks in total reach over 50% of the U.S. mobile Web audience.
“Mobile users from ‘tweens to busy moms to tech-savvy men have discovered the value of staying connected to the Web while mobile, and advanced devices such as the BlackBerry, iPhone and Windows Mobile handsets are delivering this growth,” said Paul Palmieri, president and CEO of Millennial Media. “As a result, smart publishers are leveraging smart phones to win new audiences, and are using mobile advertising to create new revenue streams. Advanced devices have become mainstream.”
In continuing its trend of defining the industry, Millennial Media is addressing the strong consumer adoption and commensurate attention from advertisers and brands with the launch of a suite of custom advanced device solutions. As advertisers seek to extend their campaign reach beyond the wired Web, Millennial Media today introduces new ad units which leverage advanced devices and high-speed networks. Newly launched ad units include JavaScript™ creatives on iPhone, vector-graphic creatives on BlackBerry and Flash®-based creatives on Windows Mobile devices, as well as additions to the company’s suite of engaging post-click solutions.
iPhone
New ad units from Millennial Media seamlessly connect the dots to all the great functionality that Apple has built into the iPhone. From interactive expanding and carousel banners to performance-oriented search creatives that link to driving directions, an iPhone campaign with Millennial Media is the easiest way for brand advertisers to reach this highly-desirable mobile audience across the largest iPhone ad network. And, whether it is a mobile website or iPhone application, Millennial Media has a revenue solution for publishers.
BlackBerry
With BlackBerry dominating the advanced-device market, Millennial Media is continuing to expand its suite of rich, engaging mobile creatives, custom sites, landing pages and post-click solutions for the entire family of BlackBerry devices. These solutions include custom mobile sites, developed and hosted by Millennial Media, and leveraging vector-based graphics to achieve rich-media effects designed specifically to maximize brand impact. Additionally, in anticipation of Research In Motion’s v.4.6 launch, Millennial Media has refined its entire suite of post-click solutions to support this updated development environment and browser.
Windows Mobile
Millennial Media has developed and delivered new mobile Flash creatives and ad support capabilities through its partnership with Mobopia and its Xuinet service.
Android™
In anticipation of Android-based devices coming to market in Q4, Millennial Media has developed ad units based on CSS3 that match the compelling features of current iPhone creatives.
“Advanced mobile devices represent the new growth engine for the mobile Web,” said Palmieri. “As publishers tailor their content to this environment, we are positioning advertisers to do the same with ad units that leverage the most compelling capabilities across the broadest range of devices.”
About Millennial Media
Millennial Media, the industry’s largest mobile media networks company, offers the only true, end-to-end platform for mobile advertising – with full-service and self-service solutions designed to meet a vast spectrum of marketing objectives. With rich post-click solutions for engaging user experiences, the MBrand network for targeted audiences across premium content and Decktrade™ for large-scale performance campaigns, Millennial Media’s suite of solutions will meet any advertising need. The company is committed to growing the mobile advertising marketplace by becoming the preferred partner to all advertisers seeking to reach mobile consumers, all publishers seeking to maximize ad revenue, and all mobile operators seeking to further monetize their networks. For more information, visit http://www.millennialmedia.com.
