Ad Ops Daily Briefs: September 12 2008

iPhone Traffic Almost Doubles in the US According to AdMob August 2008 Metrics Report
According to the report, the Apple iPhone was the fastest growing device in the world last month and ended August with more than 2.9 million requests per day. Worldwide Smartphones accounted for 25.8 percent of traffic in August, up 3.4 percent since May 2008. The top five smartphones in the US – the BlackBerry Pearl, Palm Centro, BlackBerry Curve, Apple iPhone, and Samsung Instinct – generated 12.9 percent of all US traffic in August, a 2.4 percent increase over July.

Operative Appoints Executive Vice President
Mike Hard will join the company to serve as executive vice president of sales and marketing. In his new role, Hard will oversee global sales and marketing, consulting services, account management and overall revenue development in addition to his executive responsibilities as part of the company’s management team. A veteran of almost two decades in digital media and software sales and a former member of the IAB’s Executive Committee, Hard joined Operative from Microsoft, where he was responsible for running its U.S. Digital Advertising Sales.