Developers, Social Sites Can Serve Third-Party and Direct Ads from One Place, Boost Revenue with Targeting Based on Demographics and Social Interests
NEW YORK – Sometrics (http://www.sometrics.com) today launched its new Social Ad Manager, designed to help developers and social networking sites easily manage and optimize their entire ad inventories from one place – decreasing costs while increasing revenue.
Sometrics made the announcement at the Social Ad Summit in New York. Sometrics founder and CEO Ian Swanson is participating in the Social Advertising Metrics panel discussion at 2:45 p.m. EDT.
The Social Ad Manager, offered at no charge, aggregates all ad inventory – from third-party ad networks and from the publisher’s own direct ad sales. It eliminates server costs and gives developers and social networks (collectively known as “publishers”) the ability to manage and optimize all inventory in one place.
Sometrics enables publishers to socially target all inventory based on user demographics and social interests, helping them serve ads that their audiences are more likely to be interested in – and therefore more likely to interact with. In addition, the Sometrics Social Ad Manager creates custom reports detailing traffic, making it easy for publishers to package themselves as attractive channels for brands and advertisers wanting to reach the publisher’s audiences.
“We’re making it possible for publishers to apply our social intelligence to their entire ad inventory, to optimize the delivery of their ads and increase revenue,” said Ian Swanson, Sometrics CEO and co-founder. “We’ve built a system that combines analytics, targeting and branding capabilities all designed to help developers and advertisers reach their audiences within the social web. Now our clients can apply this social intelligence to every ad they serve.”
The Sometrics Social Ad Manager includes ad hosting, serving and precision-targeting using the most relevant and effective audience analysis available. The platform is coupled with Sometrics’ groundbreaking social analytics solution, which was created expressly to track and analyze traffic, demographics, interests and actions within the social web.
Available in beta since June 1, the Sometrics Social Ad Manager has been serving tens of millions of ad impressions daily.
For product demos, contact Jennifer Bartlett or Mickey Maher at demo@sometrics.com.
About Sometrics
Sometrics is pioneering social intelligence – combining deep, relevant social analytics with precision-targeted ad serving/social branding capabilities to help developers and brands monetize the social web. Founded by developers, Sometrics is the first to tailor its analytics and ad serving solutions to focus on social networking platforms and applications. It provides the most relevant and effective audience analysis available, helping developers and brands better understand who’s doing what within the major social networking communities and ultra-targeted niche sites. While still in beta, Sometrics has more than 1,200 developers using its analytics tools across multiple social networks; some beta testers have reported 200 percent growth in traffic. Sometrics is the first recipient of capital from The Mail Room Fund, an investment consortium that combines big Hollywood (the William Morris Talent Agency) with Silicon Valley (Accel and Venrock). Its first funding round also included AT&T and Greycroft Partners. Sometrics is based in Los Angeles.
