NEW YORK — Ringleader Digital, the only mobile third-party ad serving network, today announced it has appointed Mark Herman as Chief Financial Officer. Mr. Herman brings more than 25 years of financial and accounting experience to Ringleader Digital. He has an extensive background directing growth at emerging technology companies, specifically global financial management, strategic planning, managing venture capital funding, initial public offering (IPO), and merger and acquisition (M&A) activities. In his role as Ringleader Digital CFO, Mr. Herman will work with the management team to manage the company’s growth and capitalize on new opportunities in the dynamic mobile advertising industry.
“We are experiencing a banner year and will look to Mark’s experienced leadership to guide the next phase of our growth,” said Bob Walczak, CEO of Ringleader Digital. “Mark’s familiarity with emerging company operations makes us well positioned to rapidly expand our footprint while continuing to drive mobile advertising innovation.”
Prior to joining Ringleader Digital, Mr. Herman was CFO at mFormation Technologies, Inc., a privately held global leader in mobile device management software, where he was responsible for all financial activities including raising $40 million in two rounds of financing. Mr. Herman also held CFO responsibilities at Business Layers, Inc., a privately-held VC-backed company which he led through revenue growth over 250 percent and subsequent acquisition by Netegrity. As SVP of Finance at CPA2Biz, Mr. Herman worked with the CEO to raise in excess of $65 million in venture and strategic financing while managing M&A activities including acquisition and integration of two companies. Additionally, as CFO at Caminus Corporation, a provider of software solutions and strategic services to the energy markets in North America and Europe, Mr. Herman managed all areas of domestic and international financial operations and successfully led its IPO. He also held senior positions at IPP of America, Inc., Atari Inc., and The Grand Union Company.
Mr. Herman holds a B.S. in Business Administration from Boston University and is a Certified Public Accountant.
“Ringleader Digital is experiencing rapid growth and continues to impress publishers and advertisers alike with its game-changing mobile advertising technology,” said Mark Herman, Chief Financial Officer of Ringleader Digital. “The company’s ability to sign these advertising and publishing deals and continued innovation in the mobile ad space makes this a compelling and exciting opportunity.”
Ringleader Digital recently announced availability of its On-Demand Network, which allows agencies and brands to place advertisements where they will be most effective, while eliminating the complexities associated with multiple publisher and network mobile advertising campaigns. Because advertisers can optimize their ads immediately based on performance, it allows for stronger campaigns with better results.
About Ringleader Digital
As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile–fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.