Unified Solution Now Available for Advertisers to Engage Users of Social Networks
PALO ALTO, Calif. & NEW YORK – Socialmedia.com, the largest independent social advertising network, and Buddy Media, which helps the world’s largest brands advertise within the social media world, announced that the two companies have entered into a strategic relationship to offer brand advertisers a unified, accessible solution to engage social networkers.
Through a single buy, marketers can execute a social media app-vertising campaign to enable people to interact with their brand and receive a single set of metrics to measure success. The two companies have already implemented app-vertising campaigns for leading brands, including FedEx, Anheuser Busch and New Balance.
“We’re excited about the opportunity to offer our clients the chance to bring their advertising into the social world by utilizing two of the leading providers of social media advertising,” said David Bear, Executive Director, Mobile & Social Media, AtmosphereBBDO. “This partnership provides further proof that brands of all sizes are seriously interested in creating unique and engaging campaigns across the various social media destinations.”
“Advertising in social media is about getting users to engage with a brand’s messaging in a way that scales and is measurable,” says Seth Goldstein, CEO of Socialmedia.com. “Our partnership with Buddy Media simplifies the buying and execution of campaigns that get users to interact with brands.”
Socialmedia.com clients will now have access to Buddy Media’s recently launched BuddyBrain, which serves as the social control center for all app-vertising campaigns, including communication and analytic tools, reference materials and cutting edge social media trends and research.
“In many ways, the app is the new ad unit, and many marketers are beginning to realize that,” says Michael Lazerow, CEO of Buddy Media. “With the launch of the BuddyBrain and our partnership with SocialMedia.com, advertisers and brand marketers now have a one stop shop to launch their social app-vertising campaigns and reach over 500 million people on social networks.”
The Partnership is part of Socialmedia.com’s recently launched Premium Partner Program and Buddy Media’s App-vertising Reseller Program. Socialmedia.com’s Premier Partner relationship is available immediately. For more information, please visit www.socialmedia.com or www.buddymedia.com.
About Buddy Media
In today’s social media world, every brand needs a Buddy. Buddy Media develops and promotes social app-vertising campaigns that increase engagement and interaction between people and brands. Some of the world’s largest brands, including FedEx, New Balance, Time Inc. & Microsoft work with Buddy Media to create social brand loyalty. Based in NYC, Buddy Media is a privately held company backed by Softbank, European Founders Fund and GreyCroft partners amongst other investors.
Socialmedia.com is the largest independent social media advertising network, delivering ads within 5,000+ applications running on Facebook, Bebo, Hi5, MySpace, Orkut and Friendster. The company has created the Socialmedia Advertising Platform, enabling advertisers to effectively reach over 35 million monthly unique users through its network. The company’s platform allows developers of social media applications to monetize their traffic from advertising. Socialmedia.com has learned what developers and advertisers need first-hand, having internally produced hit Facebook applications such as FoodFight (throw virtual food at your online friends) and Happy Hour (send that friend a virtual cocktail), which have been installed by over 10 million consumers. Socialmedia.com is based in San Francisco, CA. Interested in joining the conversation? Please visit: http://www.socialmedia.com/.